There's no compelling reason to remind our readers that reviews are vital in the realm of Amazon. They influence conversion, keyword ranking, sales, and Buy Box eligibility, just as the ability to qualify for the Amazon's Choice badge.

What is Amazon’s policy on asking for reviews?

In light of current review policies, it seems like pretty much every way that you could want reviews could be viewed as review manipulation. Delegating isn't a solution all things considered. A seller is responsible for any violation that benefits them, be it on their part or with respect to their employees, business partners, advisors, relatives, friends, and so forth 

Eventually, choosing what establishes a violation is up to Amazon. Also, decisions are put forth on a defense by-case basis. It's dependent upon each seller to sort out some way to get reviews on Amazon without breaking the rules.

How to get more reviews on Amazon

Discovering the balance between strategies that really result in more reviews while staying on the right half of Amazon is hard, however not impossible. All businesses and products are extraordinary however – what may function admirably for one seller probably won't bode well for another. 

Thus, we have attempted to contemplate how you can securely generate more reviews on Amazon. A portion of these thoughts are direct and practical, and some are more indirect yet may in any case help encourage purchasers to leave reviews. Investigate every one, break new ground, and attempt to sort out if there is an approach to make it work for you.

1. Use the “Request a Review” button

In late 2019, the order details section in Seller Central changed, eliminating a significant part of the purchaser's contact information. It presently displays just the purchaser's first name and location, so sellers will think that it's a lot harder to contact buyers outside the Amazon system. 

Nonetheless, the order details do incorporate the purchaser's availability for review requests. At the point when delivery is confirmed or the assessed delivery date has passed, you should now see a Request a Review button. Whenever it's shown, don't stop for a second to utilize it. It's incorporated into the Amazon system, so there is no risk from requesting reviews along these lines.

2. Use an automated review tool

You'll discover review solicitation applications on our rundown of Amazon Selling Tools and Services. Some are independent applications and some are browser extensions. They can help time your requests so that they're probably going to go out in front of Amazon's automated emails. 

Yet, since they outmaneuver Amazon and might get review request buttons to come through faster, they can be viewed as review control. In this way, use review solicitation tools with care to follow policies. Try not to be enticed to utilize them specifically, by cherry-picking orders that you believe are bound to prompt a positive review. That is explicitly against Amazon's policies.

3. Use review comments constructively

Comment on existing reviews offering a solution. Try not to utilize a template so that it's a nonexclusive reply, however straightforwardly answer the specific focuses brought up in the review. This can help encourage the reviewer to alter or delete their review. 

In any case, to agree with policy, don't straightforwardly specify review editing or deletion, item replacements, refunds or limits here. All things being equal, request that the reviewer use buyer-seller messaging. What's more, guarantee you'll investigate it.

4. Make sure your listing is accurate

Many negative reviews are because of the purchaser's expectations not being met. Those expectations are set by your listing details, so that ought to be one of the principal places you look if your product gets a negative review. 

What may not be right with your listing? It very well may be something as straightforward as uploading clearer images or adding a list item with product dimensions. Forestalling only one negative review may be worth very much more to your business than generating a few new positive reviews.

What do black-hat sellers do to get Amazon reviews?

A few sellers would go to any lengths to acquire the upper hand. Anecdotal evidence points to terrible activities like commandeering listings and hacking accounts. 

Be that as it may, most sellers engage in less ambitious – however similarly as damaging – activities. Some are caught off-guard by late policy changes, while others realize without a doubt that they're violating seller policy.

• Reviewing your own products, or even several variations of a similar product with a similar user account. 

• Blending postings so a product with few reviews can piggyback on a more popular product, assuming acknowledgment for its reviews. 

• Asking shut review group members to test products. 

• Leaving irrelevant reviews for competing products, either to disparage the products or to discredit and embarrass the brand owner. 

• Utilizing 2-venture URLs or super URLs for amazon to boost sales and review numbers.