As per the latest analysis, the global cling film market size is estimated to reach USD 1,291.5 million in 2023. Over the forecast period, sales of cling films are projected to surge at a 5.5% CAGR, taking the overall market valuation to USD 2,197.6 million by 2033.

Several factors are expected to drive the growth of the cling film market during the assessment period. These include the expansion of the global food & beverage industry, rising demand for packaged food items, the prioritization of consumer convenience, and booming e-commerce.

Cling films have become ideal packaging solutions for food & beverage, pharmaceutical, and consumer goods industries. These films are widely used for packaging a variety of products due to their barrier properties, cost-effectiveness, and lightweight.

The growing adoption of cling films for protecting food products and extending their shelf life is expected to boost the target market. Subsequently, the rising popularity of ready-to-eat meals globally will bolster sales of cling films through 2033.

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Flexible packaging manufacturers catering to food companies increasingly offer high-performance cling films. These new films provide custom barrier properties for different food products to enhance their shelf life.

Modified atmosphere packaging (MAP) technology in cling film can be used in the storage of fruits & vegetables. Cling films with MAP properties allow different levels of permeability to modify the package’s internal environment to maximize the product’s shelf life.

MAP modifies the internal atmosphere of the package with an optimal blend of oxygen, carbon dioxide, and nitrogen. The respiration needs of packaged food products are met through controlled and finely adjusted component structures of oxygen, nitrogen, and carbon dioxide. This innovation will further boost the target market.

Key Takeaways from the Cling Film Market

• The global cling film market revenue is projected to reach USD 2,197.6 million in 2033.
• By material type, the PVC category is set to hold a market share of around 68.6% in 2023.
• By end-use, the food segment is anticipated to rise at a CAGR of 5.7% through 2033.
• North America will account for 1/3^rd of the worldwide cling film industry by 2033.
• Asia Pacific excluding Japan (APEJ) is estimated to record a CAGR of 7.1%.
• Demand in the United States is expected to rise at a 4.9% CAGR between 2023 and 2033.
• China is poised to witness a CAGR of 7.5% through 2033.

Increasing Usage of Cling Films in Healthcare to Drive Market Growth

Cling film, also known as plastic wrap, has become an ideal material for improvised first aid treatment, particularly in the outdoors. This is due to its waterproof nature, unlike conventional bandages, which quickly get soaked, or tapes, which lose their adherence.

Cling films are also used for wrapping premature babies after birth as it help prevent low temperatures before their arrival at the intensive care unit. They can also be used to contain the external organs of babies with rare medical conditions before surgery.

Competitive Landscape

The global cling film industry is highly competitive, with the top competitors accounting for approximately 10% to 20% of total market share. To maintain their position and achieve a competitive advantage, leading cling film makers are using a variety of techniques. These include new product launches, distribution network strengthening, partnerships, and mergers and acquisitions.

In today’s extremely competitive packaging sector, cling film manufacturers must constantly develop and enhance their goods. This is pushing innovation in cling film technology. These efforts not only assist the big players preserve their market share, but they also have a knock-on impact that is altering the entire industry.

Companies are continually creating plastic wrap solutions such as wrap and seal films to broaden their consumer base. To fulfill bulk industrial demand, they are expanding their industrial cling film capacities.

Key Players

• Berry Global Group, Inc.
• Intertape Polymer Group (IPG)
• Gruppo Fabbri Vignola S.p.A
• Kalan SAS
• Fine Vantage Limited
• Rotofresh – Rotochef s.r.l.
• Manuli Stretch S.p.A.
• Klöckner Pentaplast
• Adex S.r.l.
• MOLCO GmbH
• CeDo Ltd
• Prowrap Group (Wrapex Limited)
• 3M Company
• Benkai Co., Ltd.
• Multi Wrap (PTY) LTD
• Anchor Packaging

Recent Cling Wrap Packaging Market Developments:

• In November 2023, Berry Global launched a new version of the Omni® Xtra polyethylene cling film. It is a PVC cling film alternative that mainly caters to fresh food applications.
• In April 2023, Wrapmaster introduced a new compostable cling film, which can be disposed of in a food waste composter and composted at home environments and in industrial settings. Wrapmaster cling films are well known for their high quality and durability.

Cling Film Market Outlook by Category

By Material Type:

• PE
• BOPP
• PVC
• PVDC
• Others

By Thickness:

• Up to 9 Microns
• 9 to 12 Microns
• Above 12 Microns

By End-use:

• Food
• Healthcare
• Consumer Goods
• Industrial
• Others

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia Pacific Excluding Japan
• Japan
• Middle East & Africa