Global Female Technology (Femtech) Market Overview:

According to MarkNtel Advisors study the Global Female Technology (Femtech) Market was valued at USD 57.52 billion in 2023 and further expected to grow at a CAGR of 9.28% during the forecast period 2023-2030. Women’s health technology was considered a niche market just a decade ago, and now it is a fast-growing domain, expected to show significant growth by the end of 2030. The factors attributing to the market development include technological advancements, the emergence of women-led femtech start-ups, and supporting government policies.

Key Findings of the Study: Female Technology (Femtech) market

Possible Restraint: Societal Taboos Surrounding Women’s Health Issues

There are intense societal taboos associated with women’s health issues, such as menstruation, fertility, pregnancy, and menopause. Also, there are stigmas around these terminologies that are further depicted in euphemisms worldwide. According to the study conducted by the International Women’s Health Coalition, there are around 5,000 euphemisms for the word "period & menstruation” in 10 different languages. These euphemisms are certainly indicators of the trend in attitudes regarding menstrual & reproductive health around the world.

Consequently, these female experiences often remain topics that people are uncomfortable talking about & are mostly discussed in closed rooms. Hence, this put obstacles in the marketing of products limiting the market growth to the educated urban areas where there is more acceptance of such debates. The sensitive nature of the topic also results in femtech companies finding it difficult to promote their devices on the internet.

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Scope of the Female Technology (Femtech) Market Report Segmentation

-By Component

• Mobile Apps- Market Size & Forecast 2019-2030, USD Million
• Connected Devices- Market Size & Forecast 2019-2030, USD Million
• Services- Market Size & Forecast 2019-2030, USD Million
• Others- Market Size & Forecast 2019-2030, USD Million

-By Application

• Reproductive Health- Market Size & Forecast 2019-2030, USD Million
• Pregnancy and Nursing Care
• Pelvic and Uterine Health
• General Health and Wellness

-By End User

• Individuals- Market Size & Forecast 2019-2030, USD Million
• Hospitals- Market Size & Forecast 2019-2030, USD Million
• Diagnostic Centers- Market Size & Forecast 2019-2030, USD Million
• Fertility Clinics- Market Size & Forecast 2019-2030, USD Million

-By Competition

• Market Share of Top Companies
• Application Wise Concentration of Competitors or Total Number of Competitors
• Competitor Concentration, By Product Types or Total Number of Competitors by Product Category
• Competitor Concentration, By Annual Revenue Range
• Pricing & Branding Strategies

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Geographical analysis:

-By Region

• North America
• Europe
• Asia-Pacific
• Rest of the World

The Female Technology market in the North American region has been growing at a notable pace owing to numerous reasons, such as high health awareness & elevated investment opportunities. The developed countries of Canada & the US provide ample opportunities for the progression of emerging start-ups associated with femtech & Health. Countries also have detailed health data availability which equips these platforms to use the latest technologies of artificial intelligence & machine learning to provide reliable products & services to women.  Moreover, the government focuses on streamlining this available health data, which would further reinforce the growth of the market. For instance, in 2023, the National Institutes of Health’s Final Policy on Data Management and Sharing started to develop plans for sharing scientific data.

Recent Developments by the Leading Companies

• 2023: Ovia Health announced new features in their Ovia app, adding menopause symptom tracking & resources to aid women during menopause.
• 2023: Celmatix Inc., launched a new PCOS drug program targeted to treat numerous women’s health issues such as female infertility, endometriosis, and menopause.

Current Landscape of Female Technology (Femtech) Market

The report delineates key market participants and thoroughly assesses their strategic approaches, trends, innovations, and manufacturing infrastructure, enabling a forecast of their market impact over the next five years. The meticulously researched data presented holds the potential to distinguish even nascent market entrants in the long term. Armed with pertinent data and actionable insights, our research report delivers a comprehensive overview of the market, empowering investors and stakeholders to establish a robust presence in the Female Technology (Femtech) market. The research report profiles major players, including

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• AlYK, Inc.
• Aytu BioScience, Inc.
• Biowink GmbH
• Bloomlife
• CORA
• Flo Health, Inc.
• Glow, Inc.
• Inne
• Kasha
• NaturalCycles Nordic AB
• Ovia Health
• Plackal Tech
• Sustain Natural
• The Flex Company
• Thinx, Inc.
• Others

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