f you’ve ever labored for hours classifying keywords by topic and search intent only to end up with a ton of data you don’t know what to do with, then this post is for you.

I will share how to take all that sweet keyword data you’ve categorized, put it into a Power BI dashboard, and start slicing and dicing to uncover a ton of insights.

Every great search analysis starts with keyword research, and this one is no different. Moz Keyword Explorer offers some incredible features to help with keyword research:

• Ranking Keywords By Site: Start with your site's analytics to find search terms driving clicks and (hopefully) conversions.

• Keyword Suggestions: Discover a wealth of suggested terms, questions, and phrases related to your search terms.

• Keyword Lists: Expand your keywords by adding modifiers and combining terms directly within Moz, offering a simpler way to manage and grow your keyword strategy.

• SERP Analysis: Pull search volume, difficulty, and other vital metrics for expanded keyword Insights.

• Search intent: Classify keywords by their intent —whether informational, transactional, or navigational to understand your user’s needs.

• STAT: Ideal for handling large datasets. Upload your bulk keyword list and use STAT’s robust analytics to pull keyword data and SERP features.

Please note that while these tools are a great way to scale keyword collection, they require you to clean your data to ensure that all keywords are at least somewhat relevant to your business and audience.

Once I have built an initial keyword list, I’ll upload it to STAT and let it run for a few days to get an initial data pull. I can pull the ‘People Also Ask’ and ‘Related Searches’ reports in STAT to further refine my keyword list. I aim to get to at least 5,000 keywords, but the more, the merrier.

For this blog post, I have collected about 19,000 keywords for a client in the "window treatments space."

Bucketing keywords into categories is an age-old challenge for most digital marketers, but it’s a critical step in understanding the distribution of your data.

There are two ways to categorize keywords by topic:

Use Moz’s Keyword Explorer

If you’re doing keyword research, use the robust keyword grouping and filtering capabilities of Moz’s Keyword Explorer. This tool allows you to organize your keywords by categories based on shared lexical similarities or themes identified through Moz’s sophisticated algorithms.

Here’s how:

Start by inputting your initial seed keywords into Moz’s Keyword Explorer. This will generate a list of relevant keywords based on your input