Market Outlook

The global teeth whitening products market is projected to grow at a compound annual growth rate (CAGR) of 4.50% from 2024 to 2031, 

The global market for teeth whitening products has seen consistent growth in recent years. In the United States, the American Dental Association (ADA) Council on Scientific Affairs has kept a close watch on the commercial availability of these products over the years. As the number of teeth whitening products on the market has increased, the ADA Council has established standard requirements for these whiteners. These products, which include whitening toothpaste and peroxide-containing bleaching agents, are widely used in dental clinics and for home use.

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Teeth Whitening Products Market Dynamics

The demand for over-the-counter teeth bleaching products and the growing awareness of the importance of white teeth for confidence and appearance are significant drivers of market growth. Endorsements by dentists and product approvals from leading dental associations, such as the ADA, have encouraged consumers to use teeth whitening products. These products, which include gels, bleaching strips, and paint-on materials, vary by active ingredients and application methods. Rising disposable incomes and changing lifestyles are also contributing to the shift from traditional oral care products to more innovative ones.

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Market Segmentations

By Product :Whitening Toothpaste, Whitening Strips, Whitening Gels, Others

By Distribution Channel :Retail Pharmacies, Drug Stores, E-Commerce

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Key Players are:

• Unilever

• Colgate-Palmolive

• Johnson & Johnson

• SMILE

• Brodie & Stone

• Procter & Gamble

• GlaxoSmithKline

• Church & Dwight

• CCA Industries

• Henkel

• Shanwei Honghui Daily Appliance Co., Ltd.

• Shanghai Qianxie Biological Technology Co., Ltd.

• Zhejiang Airsun Commodity Co., Ltd.

• Guangzhou Honghui Daily Technology Company Limited

• Guangzhou Huawen Biotechnology Co., Ltd.

• Among others

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