Market Share

The Global Sports Drink Market, valued at USD 14.2 billion in 2022, is expected to experience significant growth, reaching up to USD 20.6 billion by 2030. The market is anticipated to grow at a compound annual growth rate (CAGR) of 4.8% during the forecast period from 2024 to 2031.

Sports drinks, also known as performance-enhancing beverages, are specially formulated to help athletes and active individuals rehydrate, replenish electrolytes, and provide energy during and after physical activity. These drinks support optimal performance and recovery by addressing the specific needs of individuals engaged in intense exercise. As consumers become more health-conscious, they are increasingly seeking beverages that offer functional benefits. Positioned as a healthier alternative to sugary sodas and energy drinks, sports drinks are driving market growth.

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Market Dynamics

Increased Focus on Healthier Lifestyles:
The growing prevalence of fitness activities, due to a heightened focus on healthier lifestyles, has significantly increased the intake of sports drinks. According to Strava's 2022 Year in Sport report, the number of marathon finishers nearly doubled compared to 2021. The market has flourished with the rising trend of participating in fitness activities, including half and full marathons. Sports drinks typically contain around 100-200 milligrams of sodium, 30-50 milligrams of potassium, and 5-20 milligrams of magnesium per 8-ounce serving. The increasing inclination of the millennial population towards physical and fitness-related activities is accelerating the demand for sports drinks.

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Market Segmentations

By Product:

• Isotonic

• Hypotonic

• Hypertonic

By Packaging:

• PET Bottles

• Cans

• Others

By Distribution Channel:

• Supermarkets and Hypermarkets

• Convenience Stores

• Online Retailers

• Others

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Key players are:

• PepsiCo

• Coca-Cola Company

• Britvic Plc

• AJE Group

• Bodyarmor

• Abbott Nutrition Co.

• Arizona Beverage Company

• All Sport, Inc

• J Donohoe Beverages Ltd.

• CytoSport, Inc.

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