Key Takeaways
Key players operating in the ultra mobile devices market include Apple Inc., HTC Corporation, Dell Inc., Sony Corporation, Lenovo, HP Development Company, L.P., Google Inc., Qualcomm Technologies, Inc., Microsoft Corporation, Samsung Electronics Co., Ltd., Intel Corporation, TCL Communication and ASUSTeK Computer Inc.

The key opportunities in the Ultra Mobile Devices Market Demand include increased focus of vendors on launching devices with enhanced battery life, improved processor technology, and greater storage capacity. There is also a rise in demand for convertible and detachable laptops integrated with touchscreens and stylus pens for note-taking and drawing applications.

Technological advancements such as development of Intel's Atom X3 processor technology, Qualcomm's Snapdragon processor series, and advanced lithium-ion battery technology are expected to boost the performance and battery life of ultra mobile devices.

Market Drivers
The main driver boosting the ultra mobile devices market growth is the rising demand for productivity apps and cloud-based solutions from SMBs for flexible working. The increasing availability of affordable mobile broadband plans is also propelling the demand for ultra mobile devices with enhanced cellular connectivity for flexible working on-the-go.

Current Challenges in Ultra Mobile Devices Market

The ultra mobile devices market is facing few challenges currently which include high cost of technology, limited storage and processing power, durability and flexibility issues in devices. The components used in ultra mobile devices make them expensive compared to conventional laptops and smartphones. The limited battery life remains a big concern given powerful processors are being integrated which require higher power. As devices become smaller in size, ensuring durability against accidental drops or pressure becomes challenging. Flexible displays are still in development phase and providing the required pixel density and definition is an engineering challenge. Overall, delivering high performance in small form factor at affordable costs balancing battery life, storage and durability continues to be the prime focus of players in this market.

SWOT Analysis
Strength: Small size and portability of devices allowing ease of use anywhere; Rich feature set and experience not compromised due to size
Weakness: Limited battery life and processing power compared to larger devices; Durability and pressure sensitivity issues
Opportunity: Growing market for compact portable devices driven by mobile centric users; Advancements in components enabling powerful hardware in small footprint
Threats: Commoditization making products easily substitutable; Short innovation cycles require continuous upgrades to sustain

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