Beauty drinks are beverages formulated with ingredients believed to enhance skin appearance, often containing vitamins, antioxidants, collagen peptides, and other nutrients. These drinks are marketed to promote skin hydration, elasticity, and overall youthfulness, appealing to consumers interested in skincare from within. Beauty drinks are positioned as a convenient supplement to skincare routines, promising benefits that traditional topical products may not provide alone.

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Beauty Drinks Market Size: 

The Global Beauty Drinks Market size was valued at USD 1329.6 million in 2022 and is projected to witness lucrative growth by reaching up to USD 3098.7 million by 2031. The market is growing at a CAGR of 11.4% during the forecast period (2024-2031). 

Beauty Drinks Market Dynamics: Changing Lifestyles Driving Growth

The market for beauty drinks is experiencing significant growth, driven by changing consumer lifestyles and increasing awareness of skin health. Environmental pollution and lifestyle choices, such as stress and poor diet, are contributing factors to premature skin aging. According to the World Health Organization (WHO), the pace of population aging is accelerating. Between 2015 and 2022, the proportion of the global population aged over 60 will double from 12% to 22%. By 2050, 80% of older adults will reside in low- and middle-income countries.

This demographic shift is fueling the demand for beauty drinks, as older consumers seek convenient ways to maintain youthful and healthy skin. The modern, busy lifestyle often leaves little time for a comprehensive skincare routine, making beauty drinks an attractive option for quick and effective skin nourishment.

Beauty drinks are increasingly popular due to their beneficial ingredients, such as vitamins and minerals. For instance, beauty drinks fortified with vitamin A can support new skin cell formation, help maintain skin firmness, and combat issues like acne and dark spots. This trend is expected to continue driving market growth over the forecast period.

Segment Analysis: 

By Ingredient Type:

• Collagen

• Bioactive ingredients

• vitamins

• Minerals

• Antioxidants

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Key Players:

• My Beauty & GO

• Bella Berry

• Sappe Public Company Limited

• Skinade

• Big Quark LLC

• THE COCA-COLA COMPANY

• Nestle S.A

• DyDo DRIN CO

• Vital Proteins LLC

• Shiseido Co Ltd. 

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