Digital marketing is all about creativity and innovation and, with that in mind, here are five ingenious tools that you can try next year. 1.Lightricks Beatleap: Beautify Your Social Media Videos Social media is all about eye-catching visual content. Practically all the brands are posting a combination of colorful images and videos for engaging their audience. How will you stand out in a world where everyone is doing the same thing. Try some new and innovative apps. Beatleap was launched this year, so it’s something new to play with. The app gives a new tack for creating videos using audio. This app enables you to create and edit videos by automatically matching songs with your video clips in seconds. It looks perfect for TikTok, but you can use it for any social platform. 2. Venngage: Brand Kit Creator Do you know what most brands ignore when it comes to branding? Visual consistency. Venngage has a “Brand Kit” feature that saves all of your brand identity elements and ensures that your content and visual creators use the same color scheme and visual identity elements in their work. 3. SentiOne: AI-Powered Social Listening SentiOne uses artificial intelligence to take social listening to a whole new level – the tool helps you: • Collect online context for your brand, and help you to never miss what’s your audience is saying about your brand. • Help your customer support team to reply to social media messages faster by using an AI-driven assistant. • Analyze data to identify niche influencers and brand ambassadors. 4. Finteza: Highlight And Remarket Your Best Content And CTAs If you want your digital marketing to be successful, get your CTAs right. Finteza will help you with this. With this app, you can A/B test your CTAs, which will help you in identifying the one who is getting the most clicks and conversions. 5. Text Optimizer: Get The Most Relevant Content Creating content that engages with your audience is a crucial and nail-biting task. It can be for blogs or social media feeds. Text Optimizer will surely helo you in creating the content that your audience wants to see. Conclusion Do not underestimate the power of tools. Using new tools will always give you new perspectives on how to approach your target audience. Not every tool will be there with you for months and years, but you will surely learn something by using it.