An “Internet Protocol Television(IPTV)” is a technology that delivers video content in real-time over the Internet. Unlike traditional TV, which uses antennas, satellite dishes, or cables, it streams television content through the Internet.

While its delivery differs from online video platforms like YouTube or over-the-top (OTT) services like Netflix, it shares many of its advantages. Users have access to video-on-demand (VOD) content through a subscription model, as well as the ability to watch live broadcasts. 

• The widespread usage and flexible adoption of broadband
• User-Friendly internet accessibility
• Increased competition between traditional telephone services and cable service providers in offering data, voice, video, and communication

The Growth of IPTV

The growth of the IPTV industry is impressive and shows no signs of slowing down. Here are a few statistics that show the rapid expansion of the market:

• According to markets and markets report, the demand for IPTV services is growing at an annual rate of 30% to 35% globally, which highlights the growing popularity of this technology.

• The number of IPTV subscribers worldwide has surpassed one billion, a testament to its widespread adoption.

• IPTV has gained significant traction in Europe, with France, Germany, and the UK leading the way. These countries currently have the largest IPTV market share.

• India is the fastest-growing IPTV market and is reaching to surpass its European counterparts soon.

• The massive impact on the benefits of IPTV is a major contributor to its growth. Advertisers can reach millions of viewers through IPTV, making it an attractive option for monetization. Most services operate on an advertising video-on-demand model.