Posture correctors are wearable devices that help individuals maintain proper spinal alignment and improve overall body posture. They have removable elastic bands with Velcro closures or adjustable straps to fit all body types. Posture correctors gently pull the shoulders back and align the spine for better posture when standing or sitting. The growing awareness about the importance of maintaining a healthy posture to prevent back and spinal issues has been fueling the demand for posture correctors.
The Global posture corrector market is estimated to be valued at US$ 1.24 Bn in 2024 and is expected to exhibit a CAGR of 8.2% over the forecast period 2024 to 2031.
Correct posture is becoming increasingly important as more people adopt sedentary lifestyles and spend long hours in front of computers and mobile devices. Posture correctors provide an easy and affordable way to self-correct bad habits and promote good posture.
Key Takeaways
Key players operating in the posture corrector market are Acorn International, Upright, Aspen Medical Products, LLC, Vissco Next, BackJoy, Swedish Posture, Ottobock, BoldFit, Hempvana, KT Tape, VIBO Care. These companies are focusing on new product launches and innovations to strengthen their market position. For instance, in 2021 Upright launched its newest posture trainer - Go 2 that is compact, lightweight and 30% smaller than previous versions for improved mobility.
The rising health consciousness and growing adoption of remote working models have opened lucrative growth opportunities for posture corrector manufacturers. Online sales of posture correctors have witnessed strong growth during the pandemic. Leading brands are expanding their e-commerce presence and direct-to-consumer sales channels to capitalize on this opportunity.
The global expansion of key players through acquisitions and partnerships will further propel the Posture Corrector Market Growth. For example, in 2022, Swedish Posture partnered with Tynor Orthotics in the UK to strengthen its market position in Europe. Companies are also diversifying their product portfolio by introducing wearable posture trackers and smart devices integrated with posture correction functionality.
Market Drivers:
- Increasing awareness about various health issues caused by poor posture such as back pain, neck pain, shoulder tension etc. is driving the adoption of posture correctors.
- Growing popularity of work-from-home culture amid COVID-19 pandemic has increased focus on ergonomic workstations and posture improvement devices.
Market Restraints:
- Availability of alternative affordable options such as neck and back braces, posture shirts etc. acts as a restraint for the posture corrector market.
- Concerns regarding discomfort caused by continual use of posture correctors limits their acceptability, especially among manual laborers.
Segment Analysis
The posture corrector market can be segmented into chest support, posture trainer, and posture guide. The chest support segment dominates the market due to high prevalence of forward head position and upper crossed syndrome issues. Chest support posture correctors are designed to align shoulders, shoulder blades, and push the chest out, thereby improving overall posture.
Global Analysis
North America dominates the global posture corrector market owing to rising healthcare expenditure and increasing awareness regarding importance of proper posture. Moreover, high prevalence of medical conditions such as osteoporosis and arthritis that require posture correction further support market growth in the region. Asia Pacific is expected to be the fastest growing market during the forecast period due to growing elderly population, rising income levels, improving healthcare infrastructure, and increasing awareness.
Get more insights on Posture Corrector Market
About Author:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.
English
Arabic
French
Spanish
Deutsch
Turkish
Dutch
Italiano
Russian
Romaian
Portuguese (Brazil)
Greek