In a highly interconnected world like today, communication that goes beyond linguistic and cultural obstructions is the need of the time. One such language that is spoken by many speakers across the globe is the Punjabi language. With its sweetness and vibrant culture of age-old tradition, upbeat music, rich literature, and delicious cuisine this language has a global connectivity that renders deep emotional connotations across continents. This traditional language is spoken by more than
125 million people globally, which makes it the 10^th most spoken language in the world. Dominantly spoken in Punjab, Delhi, parts of Pakistan, Canada, the US, UK and Australia, the Punjab Diaspora boasts of a global community. In this blog, we will understand the significance of its translation services across various industries.

How Punjabi Translation Services Benefit Various Industries

1.       Businesses

Since this population is widespread owing to its cultural splendor it also affects the economic power of businesses that want to establish their foothold in these markets. Precise and culturally correct conversions of marketing materials websites product descriptions and customer care can make a major difference in penetrating the market and enhancing customer engagement.

For example, an Australian retail company that wants to expand its services in the Panjabi neighbourhood observed a substantial increment in its sales and repeat purchases after it localized its marketing content and other customer-related services in the Panjabi language. It might pique your interest to explore retail translation solutions and how they play a dominant role in helping businesses capture global markets. If you want to learn more about retail translation services, you can read this interesting article on The Role of Retail Translation Services in Capturing Global Markets.

2.       Healthcare sector

A data citation by the World Health Organization (WHO) reveals that medical errors affect approximately 10% of patients worldwide. Therefore, accurate translations of medical content will help in alleviating these mistakes and protecting the person’s well-being. Translation and interpretation solutions in the medical field ensure that the patient fully understands each step of his treatment procedure and he receives medical services promptly, at the required time, irrespective of the language he or she speaks. If you wish to learn more about the role of translation solutions in the healthcare industry, you can read this thought-provoking piece on How Translation Services are Transforming Healthcare.

3.       Entertainment industry

The entertainment and media industry including Punjabi cinema, OTT platforms, and other digital mediums is highly dependent on such translation solutions to translate content from other languages into Punjabi and vice versa. Since this language boasts of a global community, the songs and movies of Punjabi have world-wide popularity. Therefore, Punjabi voice translators convert literary and cultural elements like stories, poems, lyrics, songs and subtitles from other languages into Punjabi. If you want to explore more about the importance of voice over services in reforming content delivery across languages, you can read this interesting piece on Transforming Content Delivery with Voice-over Services

4.       Education

Translation of educational content makes knowledge accessible to the Punjabi speaking students and gives them an opportunity to tap into a wide range of educational resources from esteemed universities across the world. This not only promotes educational equity, but also facilitates exchange of knowledge by making research papers and other content related to higher education available in Punjabi.

5.       Tourism and Hospitality

Punjab hosts beautiful locations, serene villages, and important religious destinations like the Golden Temple of Amritsar. This attracts tourists from not only across India but from various parts of the world. Translation services provide translated content of travel brochures, hotel and transport bookings and other hospitality arrangements that attract and cater to such tourists.

Corollary words

Punjabi translation solutions have become a major facilitator in connecting cultures, enhancing business opportunities, and providing solutions in the healthcare, legal, and entertainment industries. By understanding and accepting the cultural contexts of the Panjabi language, efficient language translation service providers like Somya Translators are fostering new possibilities and opportunities across various industries. You may sign up now and avail a free quote!