The travel industry is one of those industries which always remains at the forefront in welcoming any latest technology. I guess you might have seen that the travel industry always comes with really interesting travel mobile app features and technologies. The travel industry always takes care to make travel easy and enjoyable for travel enthusiasts by adopting different technologies.

Among various technologies, let’s talk about the role of Artificial Intelligence in the travel and tourism industry. Well, everyone knows that Artificial Intelligence is already leaving its thrilling impact on various other industries too. But before that let’s have a look at some of the AI development stats related to the travel industry.

According to a Google Travel study, 74% of travelers plan their traveling plans online.

According to a study by TripAdvisor, more than 45% of users use smartphones to plan their trips.

More than 36% of users are taking interest to pay more if there’s an easy and communicative booking process

What is the Role of AI in the Travel and Tourism Industry? 

1. Travel Booking with AI Assistant

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You might have seen that AI chatbots are serving various industries these days in the form of customer service. But AI-based chatbots are more intelligent to answer the query of travelers before traveling. These chatbots are capable enough to answer even the complicated queries of the customers. 

AI travel agents, with the help of the Global Distribution System (GDS), make people access all travel-related information, go through all other options and finally book. There are different types of GDS and online courses available which help people to manage their travel properly. 

Well, people already know how to book flights and hotels online but still adding AI to t will help in extra steps.

Travel site scanner is making use of Amazon’s Alexa and Facebook messenger and this has been studied by Booking.com that their AI-powered chatbot is able to respond to 30 percent of the customer's queries automatically in a minimum period of time. AI-powered chatbots are becoming popular day by day due to their performance.

2. Recommendations and Suggestions

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Well, recommendations and suggestions are other great things that Artificial Intelligence is doing in the field of the travel and tourism industry. AI comes up with amazing recommendations and suggestions for the customers about the places where they want to go.

On the basis of our prior traveling experience, AI shows us the related suggestions and recommendations for our future trip where we would like to go. Whenever you search our favorite places on google or other traveling sites, this data is stored and AI with the help of this publicly available data becomes able to recommend suggestions that will meet your requirements.

Moreover, this will help in showing things like the best pricing, the best time of year, availability of hotel accommodations, and the best flight times as a part of its recommendation.

Because this usually happens when you search for different tropical locations, there is no need to get confused about the tickets and the amount on the whole trip. This helps in getting a general idea of the pricing of the entire trip. 

3. Customer Service

Just like other AI travel assistants, airline management service and other travel companies can make use of Artificial Intelligence in order to make the customer service process more streamlined. The study shows that 50% of consumers say that the speed of response to a query is the most valued in good customer service.

It is seen that on the basis of other experiments held by Qantas in order to get the effectiveness of its crisis management system, an experienced professional takes between 15 to 20 minutes to come out with the solution but if it is done with causing algorithm then it can be completed in less than a minute. 

4. Sentiment Analysis in Social Networks

It has been studied that more than 90% of Americans travel and share their experience, photos, and everything about their travel on social media platforms. There could be more than 390 million unique visitors and 435 million reviews. It has been estimated that almost 280 traveler reviews are submitted on the sites. 

This collected data can be taken into consideration in order to improve the services. On the basis of conventional statistical analysis of subsets of opinions, machine learning with the help of its calculation power and the underlying techniques analyzes all the reviews concerned to a band.

The analytics of emotions helps to explore the text data in order to define and bring out their emotional and original qualities. Let’s take an example of the Google Cloud Natural Language API which is a standard application programming interface, can be integrated and adjusted with analytical tools in order to bring out real-time analytics of all brand-concerned revisions.

5. Fraud Detection

It has been studied by the various reports that the airline and the travel industry face lots of frauds. They lose billions of dollars each year by returning stolen money to customers. Payment fraud is a very famous fraud that could be seen happening in this industry.

The frauds like the use of stolen credit cards for flight and accommodation booking happen in this industry. Another type of fraud is when a customer makes a payment of the purchase and later claims that the card was stolen and finally demands a refund.

Machine learning helps in analyzing customer behavior with the help of machine learning profiles and technologies. This can help in preventing and detecting fraud before time. If we implement Artificial Intelligence technology in order to detect frauds then this may help in improving the average final cost per transaction.

Final Words

I hope you somehow agree with these tips about how AI is helping in the travel and tourism industry. Well, I have tried my best to bring out the best I can in order to let you know the benefits of implementing AI in the travel industry.

If you are planning to implement AI in your industry then hire AI developers who can provide you the best services at the best cost.

Good Luck!