Bringing Clean Water Home: Trends in Water Purifiers for Home Use

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Global Water Purifiers Market Overview:

Market Research Future (MRFR) confirms that the Global Water Purifier Market Size was valued at USD 56.5 billion in 2022. The Water Purifier market industry is projected to grow from USD 66.43 Billion in 2023 to USD 175.54 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 17.58% during the forecast period (2024 - 2030).

Water purifiers for home use are essential appliances designed to provide clean and safe drinking water for household members. These devices utilize various technologies such as filtration, UV sterilization, and reverse osmosis to remove impurities, contaminants, and pathogens from water, ensuring it meets safety and quality standards for consumption. Water purifiers for home use come in various forms, including pitcher filters, faucet-mounted filters, countertop systems, under-sink units, and whole-house filtration systems, catering to the specific needs and preferences of homeowners. Factors such as water quality, budget, space constraints, and personal preferences influence the choice of water purifiers for home use. With increasing concerns about water pollution and health risks associated with contaminated water, the adoption of water purifiers for home use is on the rise globally. Manufacturers are continuously innovating to develop compact, efficient, and user-friendly water purifiers that meet the evolving needs of consumers. As households prioritize health and well-being, the demand for water purifiers for home use is expected to continue growing, driving market expansion and innovation in the water purification industry.

Key Players:

A. O. Smith
Unilever
EcoWater Systems LLC
Panasonic Corporation Coway Co. Ltd.
KENT RO Systems Ltd.
Livpure Pvt. Ltd.
Among others. 

Global Water Purifiers Market Segmentation:

The study report is segmented into products, end-users, and regions.

  • The product segment is sub-segmented into UV water purifiers,RO water purifiers, activated carbon filters, and others.
  • The end-user segment is sub-segmented into residential and commercial.
  • The Region segment is sub segmented into North America, Europe, Asia-Pacific, Rest of world.

 

Market USP Covered:

Market Drivers:

Water Pollution and Contamination: Rising pollution levels and the presence of contaminants in water sources have led to a surge in demand for water purifiers. Concerns about waterborne diseases and health risks associated with consuming contaminated water have prompted consumers to invest in water purification solutions.

Urbanization and Population Growth: Rapid urbanization and population growth have strained existing water supply and treatment infrastructure, leading to a greater need for individual water purification solutions in urban areas.

Health Awareness and Consumer Education: Growing awareness among consumers about the importance of clean and safe drinking water for maintaining good health has fueled the adoption of water purifiers in households and commercial establishments.

Technological Advancements:  Advances in water purification technologies have resulted in more efficient and cost-effective water purifiers. Innovations such as reverse osmosis, ultraviolet (UV) purification, and activated carbon filters have improved the effectiveness of water purification systems.

Government Regulations and Initiatives:  Government regulations and initiatives aimed at ensuring safe drinking water for citizens have also contributed to the growth of thewater purifiers market. These regulations may set specific standards for water quality, driving the adoption of water purifiers to meet those standards.

Bottled Water Alternatives:  As concerns about plastic waste and environmental sustainability increase, many consumers are shifting away from bottled water consumption and opting for home-based water purification systems as a more eco-friendly solution.

Challenges:

High upfront costs for advanced water purifiers, maintenance expenses, and the need for electricity (in some cases) were factors that could hinder market growth.

Regulatory compliance and certification requirements for water purifiers varied by region and could impact market entry and sales.

 

Regional Insights:

The geographical analysis of North America, Europe, Asia-Pacific (APAC), and the rest of the world (RoW) has been conducted. As per the analysis by MRFR, the APAC region is likely to dominate the global market and is estimated to witness robust growth during the forecast period. China is the largest market for water purifiers in the APAC region. The primary factor which has resulted in China being the most significant market is the expanding economy, new domestic players, and the rising import and export trade in China. Besides, the significant regions of the region are experiencing rapid urbanization, rising standard of living, and increased disposable income. Moreover, the presence of an enormous large consumer pool, the established players, is aiming the two fastest developing economies of the world i.e., India and China. The second position is attained by the North American region. North America is a lucrative market for key players. The demand for water purifiers has surged due to the rising concern towards health. The RoW consists of regions such as South America and MEA. The increasing disposable income has resulted in a better lifestyle, which has driven the market in terms of value for water purifiers in RoW

However, due to the outbreak of pandemic coronavirus, several regions have been adversely affected. The dynamics of the market are changed significantly due to the observation of worldwide lockdown.

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