When someone sees your logo design OKC, it should remind them of your brand and the many positive associations they have with it. As such, each part of your logo must be thoughtfully chosen and strategically incorporated into the design – including your fonts.

To Choose the Right Typography for Your Logo Design OKC:

Think About Your Branding OKC

Even the best logo designs will not take you far if they do not authentically reflect your brand identity. Before you start looking into fonts, ask yourself:

●        What is your brand’s purpose?

●        Your brand’s mission?

●        Your values as a company?

When you consider these while deciding, you can ensure that your logo’s font reflects the right tone and personality.

Get to Know Your Audience

Your logo design should appeal to your target audience. Before choosing a font, consider:

●        Who are you trying to reach?

●        What do they like?

●        What do they dislike?

With this information in mind, you can select a font your target audience will easily understand, recognize, and recall.

Study Font Associations

Your font choice should fit the personality you are trying to reflect through your branding OKC strategy:

●        Serif. These have small strokes for a decorative touch. Because of their traditional style, serif fonts are associated with formality, reliability, and sophistication.

●        Sans serif. These modern and simplified fonts do not have serifs. Brands that utilize sans serif fonts do so to reflect efficiency, approachability, and clarity.