Traditional business intelligence tools can’t keep up with the fast-changing context in which business decisions are being made today. Insight seekers need more than just predefined dashboards, and insight software needs a deep dose of AI and autonomous learning capabilities to keep up with their dynamic business priorities—versus just delivering data analysis reports.

Automating insights discovery and providing rapid access to a higher order of analytics is changing the self-service BI paradigm from just searching for data to making contextual decisions.

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