The latest report by IMARC Group, titled “Education Apps Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The global education apps market is expected to exhibit a CAGR of 25.1% during 2023-2028.

Education apps integrate learning management systems and are utilized in the educational environment. They are designed to reinforce virtual teaching and self-learning practices. They comprise video-based and interactive content, testing knowledge, gamification, live tutorials and sessions, and personalized experience. They offer enhanced efficiency, place flexibility, time-saving, productivity, sustainability, convenience, and availability by providing quality interaction to students and teachers. At present, education apps are gaining traction across the globe as they provide a quick way of learning, support teacher-parent interactive sessions, and focus on skill development.

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Education Apps Market Trends and Drivers:

Rapid digitization, increasing sales of smart devices like smartphones, tablets, and laptops, and rising penetration of high speed internet connectivity are among the major factors positively influencing the demand for education apps around the world. These apps assist in facilitating students with interactive online lectures and study material. The growing awareness about the benefits of e-learning solutions and the expanding number of education apps is also contributing to the market growth. In addition, the increasing adoption of Science, Technology, Engineering, and Mathematics (STEM) based education apps is bolstering the market growth. Moreover, they are employed in small and medium-scale enterprises (SMEs) to offer training sessions and prepare for jobs. Apart from this, there is a rise in the integration of artificial intelligence (AI), machine learning (ML), the internet of things (IoT), virtual reality (VR), augmented reality (AR), adaptive learning, and cloud computing solutions to track records remotely. This, in turn, is providing lucrative growth opportunities to key players operating in the industry. Additionally, leading market players are focusing on introducing specialized mobile education apps with interactive and assistive modules, such as speech recognition and touch-based sensing features, for differently-abled students.

Report Segmentation: 

The report has segmented the market into the following categories:

Breakup by Product Type:

• Web Based
• Mobile Based

Breakup by Operating System:

• iOS and MacOS
• Android
• Windows

Breakup by End User:

• K-12 Education
• Higher Education
• Business Institutions

Breakup by Region:

• North America (U.S. & Canada)
• Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
• Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
• Latin America (Brazil, Mexico)
• Middle East & Africa

Competitive Landscape With Key Players:

• Age of Learning Inc.
• Blackboard Inc.
• BrainPOP LLC
• BYJU’S (Think and Learn Pvt. Ltd.)
• Coursera Inc.
• Duolingo Inc.
• Educomp Solutions Ltd
• Edx Inc.
• Khan Academy Inc.
• Lesson Nine GmbH
• Lumos Labs Inc.
• MyScript
• Rosetta Stone Inc.
• WizIQ, Inc.

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