Creating an eye-catching and effective visual impact is often more complex than it seems. Express poster printing agency wrote this article in the hope of helping you see things more clearly by deciphering some design principles. Whether it's for a billboard, banner, flag or roll-up banner, we hope these 5 tips will give you the edge over the competition!

No one reads the advertisements… We scan the content!

Harsh reality, and yet it is one of the keys to good visual design. A person's window of attention is often very short and the message must be transmitted in a fraction of a second. In visual communication, we often talk about "Z" reading, and this will have an impact on your composition.

1- Know your audience precisely

Do you send a message to participants of a festival by signaling your presence with an advertising flag? Do you deploy an advertising poster holder or a hanging sign in a trade show? All these parameters have an impact on the final composition and the transmission of your message, and it is essential to always keep them in mind during the creative process, especially when working with an Express name card printing agency.

2- Prioritize the message on your poster

A good hierarchy is the best filter for a reader. The placement of graphic elements, empty spaces, color choices and typography allow you to order your message.

Also, remember to show empathy when creating your design by putting yourself in the reader's shoes. If any friction is perceived, make changes, as they will likely be amplified in front of your target audience.

3- Draw the eye to the desired place on your panel

Color contrasts guide the reader to important information and their choice is essential when laying out your poster.

For this, we advise you to use the color wheel to build your color palette. It will help you create strong, balanced or lighter color contrasts. It is an indispensable tool to ensure the consistency of your composition.

4- Choose effective typography

Typography has an incredible power of communication. It sets the mood and emotion of the message, conveying it clearly to the reader with variations in sizes, spacing and colors.

Our recommendation is to not go beyond two or three different typefaces with consistent styles and, above all, to keep in mind the characteristics of your audience and the place where your message will be exposed to them.

You understood, a graphic design is not taken lightly, because it is about your brand image with your (potential) customers. For this, EZ Print graphic design team specializing in promotional material is at your disposal to provide you with advice and build your next creations.

So that your message reaches its target in the blink of an eye!