Search Engine Optimization (SEO) is the process of optimizing your website to increase its visibility and ranking on search engine results pages (SERPs). In other words, it is the practice of making changes to your website to improve its chances of being found and ranked highly by search engines like Google, Bing, and Yahoo.

SEO is important for website ranking because it helps increase the amount of organic traffic your website receives. Organic traffic refers to visitors who find your website through a search engine, without clicking on a paid advertisement.

When your website is ranked highly on SERPs, it is more likely to be clicked on by users, as most people tend to click on the first few results that appear on the search engine results page. This can lead to an increase in website traffic, which can lead to more leads and sales for your business.

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