IMARC Group, a leading market research company, has recently releases report titled “Clickstream Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The study provides a detailed analysis of the industry, including the global clickstream analytics market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the clickstream analytics market?

What is clickstream analytics?

Clickstream analytics is a tool that assists in collecting, reporting, and analyzing user behavior on a specific website. It also helps in identifying customer trends, discovering new mediums, and increasing conversion. Additionally, it relies on web server log files to monitor and measure data about routing, stickiness, page views, and the number of unique and returning visitors.

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What are the growth prospects and trends in the clickstream analytics industry?

The digital transformation of core business processes using advanced technologies like big data has increased the datavolume worldwide. This represents one of the major factors influencing the demand for clickstream analytics to understand and analyze the data and optimize the customer experience. Moreover, e-commerce business operators use clickstream data to determine the effectiveness of the site in conversions and transactions. In addition, the thriving e-commerce industry on account of the increasing penetration of the internet and boosting sales of smartphones is contributing to market growth. Apart from this, clickstream data can be combined with other websites and application-specific data to enhance customer satisfaction, which is impelling the market growth.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Component:

• Software
• Services

Breakup by Deployment Mode:

• On-premises
• Cloud-based

Breakup by Application:

• Click Path Optimization
• Website/Application Optimization
• Customer Analysis
• Basket Analysis and Personalization
• Traffic Analysis
• Others

Breakup by Industry Vertical:

• BFSI
• IT and Telecommunications
• Travel and Hospitality
• Retail and E-commerce
• Government
• Media and Entertainment
• Transportation and Logistics
• Others

Breakup by Region:

• North America (U.S. & Canada)
• Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
• Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
• Latin America (Brazil, Mexico)
• Middle East & Africa

Who are the key players operating in the industry?

The report covers the major market players including:

• Adobe Inc.
• Connexity (Symphony Technology Group)
• DISQO Inc.
• Google LLC (Alphabet Inc.)
• Hewlett Packard Enterprise Development LP
• International Business Machines Corporation
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Splunk Inc.
• Talend.

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