According to the latest report by IMARC Group, titled “Deodorants Market: Global Industry Trends, Share, Size,Growth, Opportunity and Forecast 2023-2028” The global deodorants market size reached US$ 27.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.9 Billion by 2028, exhibiting a growth rate (CAGR) of 4.6% during 2023-2028.

Industry Definition and Application:

A deodorant is a personal grooming product used to prevent unpleasant body odor caused by sweating. It contains antimicrobial properties that slow down the process of bacterial breakdown and perspiration in armpits, feet, and other parts of the body. Presently, it is available in the form of sprays, aerosols, wipes, roll-ons, and sticks packed in hollow tubes, cans, and plastic bottles.

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Global Deodorants Market Trends:

The growing consumer spending on personal hygienic products represents one of the key factors catalyzing the demand for deodorants. In addition, the increasing use of coconut oil, essential oils, activated charcoal, and baking soda to manufacture organic deodorants is contributing to the market growth. Besides this, the introduction of affordable, pocket-sized variants is bolstering the market growth. Furthermore, the rising emphasis on launching long-lasting and strong fragrant deodorants is positively influencing the market. Moreover, the expansion of e-commerce retail channels and increasing promotional activities undertaken by leading players through social media platforms are propelling the market growth.

Global Deodorants Market 2023-2028 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

• Adidas AG
• Avon Products Inc. (Natura & Co.)
• Beiersdorf AG (maxingvest ag)
• Cavinkare Private Limited
• Church & Dwight Co. Inc.
• Colgate-Palmolive Company
• Estée Lauder Companies
• Godrej Consumer Products Limited
• Henkel AG & Co. KGaA
• Lion Corporation
• L'Oréal
• The Procter & Gamble Company
• Unilever Plc.

The report has segmented the market on the basis on region, product type, distribution channel and packaging type.

Breakup by Product Type:

• Sprays
• Roll-On
• Creams
• Gels
• Wipes
• Sticks
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

Breakup by Packaging Type:

• Metal
• Plastic
• Others

Breakup by Region:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan,India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France,United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

Key highlights of the report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive mapping of the competitive landscape

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