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Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q34-Q39):

NEW QUESTION # 34
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)

• A. Get existing records updated with new Keys sourced from Sales Cloud instance.
• B. Purge the current records and carry on with new keys sourced from Sales Cloud.
• C. Identify what key the customer wants and have the MC Contact model control it.
• D. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.

Answer: A,B

NEW QUESTION # 35
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?

• A. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
• B. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• C. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• D. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Answer: C

NEW QUESTION # 36
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

• A. Triggered Automation> Import > Data Extension Extract > Marketing Journey
• B. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
• C. Scheduled Automation > File Transfer > Import > Series of Query Activities
• D. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Answer: B

NEW QUESTION # 37
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?

• A. Their account has deliverability issues.
• B. The preference center is too precise.
• C. The contact fell below the High Water Mark.
• D. The entry event is triggered too often.

Answer: C

NEW QUESTION # 38
As part of their brand guidelines, ABC Company uses a custom brand font for all print marketing materials.
ABC Company wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

• A. Build an email using multiple images, with all text saved in the brand font
• B. Build an email as one image, with all text saved in the brand font.
• C. Use a web-safe font for text that closely matches the brands custom font.
• D. Edit an emails HTML to list the custom brand font in the style tags font-family property.

Answer: C

NEW QUESTION # 39
......

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