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NEW QUESTION 50
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers

• A. Correct syntax is used on any AMPscript in the email's code.
• B. Words or phrases used may trigger spam filters.
• C. Grammar and spelling in the email text is correct.
• D. Each content block specified in a dynamic content rule exists.
• E. Personalization strings map to attributes or data extension fields.

Answer: A,D,E

NEW QUESTION 51
By which three standard methods could contacts be injected into a journey? (Choose three.)

• A. Sales / Service Cloud Event
• B. CloudPages Form Submit Event
• C. Date-Based Event
• D. Mobile Response Event
• E. Predictive Intelligence Event

Answer: A,B,C

NEW QUESTION 52
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

• A. A field of Locale type containing the country code
• B. A field of Text type containing the country code plus mobile number
• C. A field of Locale type containing the locale code
• D. A field of Phone type containing the mobile number

Answer: C,D

NEW QUESTION 53
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers NOT to use custom roles unless it is absolutely necessary.
How should a consultant create and assign roles for NTO?

• A. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the Email Specialists.
• B. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
• C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists.
• D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.

Answer: C

NEW QUESTION 54
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?

• A. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
• B. Link the data extensions in an Attribute Group.
• C. Establish data relationships and create Data Filters for the marketer to modify.
• D. Create SQL Query Activities for the marketer to modify.

Answer: C

NEW QUESTION 55
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