The global heart health supplements market is profiting from growing consumer awareness regarding preventive healthcare. The rapid pace of social and technological changes have led to adverse lifestyle choices, resulting in deteriorating well-being among consumers. Rising incidence of various lifestyle diseases such as obesity and overweight has led to increased prevalence of cardiovascular diseases and heart health problems. Thus, consumers are increasingly adopting preventive care as a necessary tool to help them lead a better life.

The higher availability of products aiding specific health needs and increased ease of access are some of the main factors for the growth of heart health supplements market. In recent years, the market has witnessed substantial growth, and this trend is anticipated to continue over the forecast period of 2020–2030, at a significant CAGR of 4.5%.

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Key Takeaways from Heart Health Supplements Market Study

• Customer preferences have been influenced by natural products, reason being, growing rate of the population suffering from various diseases and being allergic toward synthetic products. Thus, botanical supplements, as ingredients, are expected to witness a CAGR of 5%, owing to increased consumer awareness regarding the adequacy of natural products and health benefits associated with them.
• North America is dominating the global heart health supplements market with the highest market value share of 45%, owing to increased awareness among consumers regarding preventive healthcare.
• Online retail sales of heart health supplements are expected to exhibit a high value CAGR of 6.6% over the forecast period, attributable to growing Internet penetration and quick seek out deals for choosing price and quality-specific products.
• The liquid form of heart health supplements is expected to exhibit a value CAGR of 4.8% over the forecast period, owing to pill fatigue, which is expected to create a change in the delivery and dosage of supplement products by manufacturers.
• The coronavirus pandemic has shifted the focus of people with heart disease to a preventive, rather than reactionary mindset toward overall health.  The well-being of the lungs and the heart are important for lowering the risk of mortality. Thus, the heart health supplements market is expected to witness an upward surge in the near term.

“Plant-based products are gaining more traction in the nutraceutical industry, and subsequently, heart health supplements, owing to potent health benefits while being clean as compared to animal-sourced supplements. Leading manufacturers in the heart health supplements market could gain more profits by launching plant-based supplements and captivating vegan consumers. Increased number of ageing consumers is expected to create a favorable market scenario for new players to enter,” says a PMR analyst.

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Global Heart Health Supplements Market: Competitive Landscape

Leading manufacturers in the global heart health supplements market space are carrying out various expansion strategies by acquiring companies operating in the consumer health business, in order to increase their market presence along with increasing product portfolios.

• In June 2020, Chr. Hansen Holding A/S acquired UAS Laboratories LLC to strengthen its human health business.

In addition, key players in the global heart health supplements landscape are focusing on launching new products in line with the latest market trends to attract more customers and increase their customer base.

• In 2020, Herbalife Nutrition Ltd. launched Beta Heart with OatWell that reduces and maintains cholesterol levels in the blood for a healthy heart.
• In 2019, Abbott Laboratories expanded its line of Ensure products by launching vegan-friendly options for consumers.
• In May 2018, Amway India launched Nutrilite Traditional herbs to increase its product offerings for customers.

Key Players :

• Bayer AG
• USANA Health Sciences, Inc.
• Sanofi
• Koninklijke DSM N.V.
• Pfizer Inc.
• Abbott Laboratories
• Herbalife Nutrition Ltd.
• GNC Holdings Inc
• Chr. Hansen Holding A/S
• BASF SE
• Amway
• NOW Health Group, INC.
• Nutramax Laboratories, INC.
• The Nature’s Bounty Co.
• Nature’s Way Products, LLC.
• Viva Naturals
• NutraMarks, Inc.
• Vitabiotics Ltd
• Vitamin Shopee, Inc.
• Pure Encapsulations, LLC

Explore More Valuable Insights on Heart Health Supplements Market

Persistence Market Research, in its new report, offers an impartial analysis of the global heart health supplements market, presenting historical data (2015–2019) and estimation statistics for the period of 2020–2030. The study offers compelling insights on the heart health supplements market based on form (powder, liquid, soft gel, and pills), ingredient (vitamins & minerals, amino acids, botanical supplements, and others), and sales channel (hypermarkets/supermarkets, drug & specialty stores, online retail, other retail formats), across seven regions.

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