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NEW QUESTION 30
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

• A. Safehouse
• B. Original SFTP folder
• C. Selected SFTP folder
• D. Target Data Extension

Answer: C

NEW QUESTION 31
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

• A. Update the automation to include a notification email address for Runtime Errors
• B. Move the Import definition to its own automation and include a notification email address
• C. Update the Import definition to include a notification email address
• D. Move the File Transfer to its own automation and include a notification email address

Answer: C

NEW QUESTION 32
Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

• A. Einstein AI
• B. Datorama
• C. Interaction Studio
• D. Google Marketing Platform

Answer: B

NEW QUESTION 33
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

• A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
• B. Create a user-initiated message to logged-in customers to send once the website is restored.
• C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
• D. Create and send an apology email that includes a discount for a future purchase to all customers

Answer: B

NEW QUESTION 34
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose 2 answers

• A. Lists
• B. Groups
• C. Publication Lists
• D. Data Extensions

Answer: A,C

NEW QUESTION 35
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