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NEW QUESTION 26
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

• A. Data Filter
• B. Triggered Send
• C. Template-based emails
• D. Automation Studio
• E. Suppression list

Answer: A,C,D

NEW QUESTION 27
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:

• A. Products purchased from a competitor
• B. Channel preference of customers
• C. Number of items per order
• D. Last purchase date

Answer: B,D

NEW QUESTION 28
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?

• A. Use an import activity to import a file from the SFTP
• B. Use Einstein Segment Recommendations
• C. Use the Import Wizard in Automation Studio
• D. Use a query activity to populate the auto-suppression

Answer: D

NEW QUESTION 29
NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?

• A. reentry after time
• B. no reentry
• C. reentry only after exiting
• D. reentry anytime

Answer: D

NEW QUESTION 30
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

• A. Email
• B. Mobile Device ID
• C. Loyalty Program Number
• D. CRM ID

Answer: A,D

NEW QUESTION 31
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