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NEW QUESTION 47
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

• A. Make sure video has sound
• B. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
• C. Select video views objective in order to run on both placements.
• D. Shorten the video length to 15 seconds in order to run both placements.
• E. Select reach objective to optimize delivery.
• F. Shorten the video length to 20 seconds in order to run on both placements.

Answer: A,B,C,D

Explanation:
Explanation
Additional explanation info and readings
In-stream video ads are:
* Mid-roll on Facebook and pre or mid-roll on Audience Network.
* Automatically sound-on when the viewer is already watching with the sound on.
* 5-15 seconds in duration on Facebook and up to 120 seconds in Audience Network.
* Non-skippable, resulting in high completion rates.
* Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives.
* Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles.
* Supportive of all targeting options.
Facebook in-stream
* Video length: 5-15 seconds
* Objective: Video views, reach, brand awareness or post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements
* Objective when using on its own or with Facebook in-stream video: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery Facebook and Audience Network in-stream together
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). : landscape is recommended for best delivery If you choose to use automatic placements, you can choose any of the following objectives:
* Video views
* Reach
* Brand awareness
* Post engagement
Brand Safety
Advertisers can block the following categories:
* Dating
* Debated social issues
* Gambling
* Mature
* Tragedy and conflict
Key takeaways
* In-stream videos can help you boost your brand with longer video views.
* New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream.
* To add in-stream videos to existing campaigns, use "Edit Placements" and ensure the in-stream video boxes are checked (under Facebook and Audience Network).
* Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements.
* Pre-campaign transparency, category blocking, block lists, and placement controls can all help
* advertisers ensure brand safety.
* In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements..

NEW QUESTION 48
A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

• A. Present offer upfront in your ad copy and creative.
• B. Delete all excessive pop-ups in the landing page.
• C. Add a thank you page to the landing page.
• D. Connect the branding in your client's ad with that of the landing page.

Answer: A,B,D

Explanation:
Explanation
Landing page guidelines
Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad, or doesn't fully comply with our Advertising Policies. To create a positive ad experience, please keep the following in mind:
Don't:
* Direct ads to landing pages with minimal original content, low-quality content, or content that is difficult to access.
* Distract from your landing page's original content with excessive embedded or pop up ads.
* Bait people into clicking on ads by using overly cropped ad images or shocking or sexual ad copy.
* Attempt to monetize Facebook ad views. For example, Facebook ads shouldn't link to a destination page that requires people to click through other ads to access the site's content.
* Use low-quality advertisements or shocking or sexualized ad imagery.
Do:
* Present the content up-front, clear, and easily navigable.
* Ensure the content on your landing page is relevant to your ad. Directing people to irrelevant content or an unexpected landing page can create a confusing and negative experience.
* Clearly connect the branding in your ad with that of your landing page.

NEW QUESTION 49
You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

• A. You can go into the ad-set and just change the audience.
• B. You need to cancel current ad set and launch a new ad set with the fix.
• C. You need to build a new ad-set with the different audience.

Answer: B

Explanation:
Explanation
Reach and frequency campaigns have a grace period of 6 hours. After that time, you will have to create a new one and re-launch it as Facebook can't keep your fixed price.

NEW QUESTION 50
You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

• A. Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
• B. You need to go to the Ad Account and assign the agency as partner.
• C. The agency needs to create a new pixel and install it to the website.
• D. Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
• E. Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.

Answer: A,D

Explanation:
Explanation
There are several way in which you can give the agency access to your website's pixel:
* Assign the agency as a "Partner" under your Business Manager
* Assign the agency's employees as "people" with access to your pixel under the Business Manager Keep in mind that the proper way to assign an agency is through the "Partnership" tab. Therefore, what you need to do is assign them as partners and assign the pixel to the proper ad account. You don't have to add the agency's employees as those will be added when you assign the agency as a partner to your business manager.

NEW QUESTION 51
What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

• A. Offline event sets
• B. Catalogs
• C. Shared audiences
• D. Pixels
• E. Properties
• F. Users
• G. Ad Accounts
• H. Fan Pages

Answer: A,B,C,D,E

Explanation:
Explanation
In the data sources section of Business Settings, you can add and remove data sources and edit permissions.
Data sources in Business Manager include:
* Catalogs
* Pixels
* Offline event sets
* Custom conversions
* Properties
* Event source groups
* Shared audiences

NEW QUESTION 52
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