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NEW QUESTION 44
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

• A. Einstein Campaign Insights
• B. Einstein Behavior Scoring
• C. Pardot Business Units
• D. Einstein Lead Score

Answer: A

Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_einstein_campaign_insights.htm&type=5

NEW QUESTION 45
LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

• A. Prospects with invalid emails are sent an autoresponder requesting email verification.
• B. Using the data format drop-down, set the email validation option at the form level.
• C. Send the content via an autoresponder email with a link to download the content.
• D. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

Answer: A,B

NEW QUESTION 46
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

• A. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
• B. Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
• C. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

Answer: A

NEW QUESTION 47
Which are Actions Available with Salesforce Connector (Choose three)

• A. Assign prospect via Salesforce active assignment rule
• B. Delete a Salesforce task
• C. Create a Salesforce event
• D. Add to Salesforce campaign
• E. Assign prospect to queue

Answer: A,D,E

NEW QUESTION 48
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