perfect diary product
Personal feeling is still very good. Founded in 2017, the Perfect Diary has developed a series of "easy-to-use, high-quality, and well-designed" fashion makeup products, providing fast fashion makeup products and beauty solutions for the new generation of young Chinese women. Very good brand. I personally have perfect lipstick and eye shadow, and they work well.
1. Personal experience
For the Perfect Diary, I still have a good impression. First of all, I plan to repurchase his air cushion bb for ten thousand years! #perfectdiary Perfect Diary Moisturizing, light and flawless air cushion BB cream Because this air cushion is really much better than many domestic brands I have used. My acne marks should be covered by 70% to 80%. I am very satisfied with this effect. It can be said that it is very affordable for its price!
2. Perfect diary level
I think the Perfect Diary is a domestic popular brand, which belongs to the upper-middle class. The brand’s makeup products are excellent and very popular in China. Many makeup bloggers have used Perfect Diary and its cosmetics. The price of the Perfect Diary products is mostly very cheap, basically not more than 100 yuan, but its use effect is very good, so it is very popular, and many people recommend it. I use it myself.
I think that the makeup products of the Perfect Diary have mild and non-irritating ingredients, excellent texture, and the effect is very good. They can even kill some well-known brands in seconds, but their prices are less than 1/3 of other big-name products. They are quite conscientious domestic brands. .

Perfect Diary, once a dark horse in the new consumer field, is now quickly disenchanted and gradually reduced to a mediocre brand.
In the past, before and after Double 11 and Double 12, on social media platforms, the sharing of the Perfect Diary strategies would always be swiping the screen, but now whether it is the official initiative or the blogger’s own sharing, this phenomenon of swiping the screen no longer exists.
And Yixian E-commerce's previous so-called "second venture" operation made Perfect Diary's once "light of domestic products" brand quickly become a negative teaching material for domestic products.
This year, Yixian’s e-commerce company has experienced constant ups and downs, and the previously released third quarter report failed to change its “stretching” situation.
In the third quarter, the total net income of Yixian E-commerce was 857.9 million yuan, and the income of its main brand makeup business such as the the Perfect Diary dropped by 48% compared with the same period last year; and it was in a loss situation as always, of which the net loss reached 210.7 million yuan, the net loss attributable to the parent 206 million yuan.