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NEW QUESTION 48
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?

• A. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
• B. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
• C. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
• D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.

Answer: A

NEW QUESTION 49
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?

• A. Population in Contact Builder
• B. Profile Attributes.
• C. Data Designer Attribute Group
• D. MobileConnect Demographics

Answer: D

NEW QUESTION 50
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

• A. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
• B. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
• C. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
• D. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

Answer: D

NEW QUESTION 51
ABC Company experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should ABC Company take?

• A. Create a user-initiated message to logged-in customers to send once the website is restarted
• B. Create and send an apology email that includes a discount for a future purchase to all customers.
• C. Import a file of logged-in customers into ABC Company's existing abandoned cart journey in Journey builder.
• D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

Answer: C

Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.

NEW QUESTION 52
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