Bulk SMS marketing differs from business to business. This is because while a few businesses completely integrate SMS marketing into their business strategy, others use it as a side project. 

Research has shown that a majority of customers use mobile phones to shop, out of which many are smartphone users. This shows that bulk SMS marketing can offer a high success rate when employed. This article shares several suggestions regarding how to maximize your success with bulk SMS marketing.  

How to Maximize Your Success with Bulk SMS Marketing? 

Ensure your SMS team is complete 

Creating bulk SMS marketing campaigns cannot be done all by yourself or by one person. Bulk SMS marketing campaigns would need a team of skilled professionals to make them successful. Against this backdrop, you will need an expert in the SMS marketing program, an expert in retail, an on-location signage coordinator, creative designers, experts in social media, a specialist in promotions, and an analyst in ROI and discount budget, etc. 

All the above areas need to be correlated well for bulk SMS marketing. Additionally, bulk SMS marketing timelines are more immediate so your marketing team needs to collaborate and frequently communicate about the different strategies, plans, and execution. Your business will reap great benefits from bulk SMS marketing if your bulk SMS marketing team is complete and strong. 

Send the Right SMS to the Right Customers 

The success of your bulk SMS marketing campaigns needs to be measured and this can be done using a CRM (Customer Relationship Management) app. For this, you need to analyze the demographics and history of customer purchases so that you can send the right SMS to the right customers. You also need to segment your customers according to the promotions targeted.  

Clear and Precise SMS Message

Bulk SMS marketing campaigns’ messages should be clear and precise.  Since the text message character limit is 160, make sure your bulk SMS marketing campaigns are written in simple language that can be easily understood by customers. 

Bulk SMS marketing messages should not be open-ended in the sense that the message should mention the entire information and should not be incomplete. 

Use Call-to-Action Buttons

Bulk SMS marketing messages should contain the right call-to-action buttons. These will not improve customer engagement but also make your customers take action. For example, a few calls to action buttons would be BUY NOW, CLICK HERE, etc. 

Broadcast at the Right Time 

Bulk SMS marketing is all about timing. Although SMS is delivered within seconds, customers usually take a few minutes to open and read it. Bulk SMS marketing should be done in such a way that the SMS is broadcasted at the right time that does not irk customers. Also, you need to ensure that your bulk SMS marketing messages should be sent at acceptable hours between 9 am and 9 pm. You can also decide by judging the past interactions of customers.  

Promote Opt-In Across All Media

Bulk SMS marketing campaigns will be more successful if you promote opt-ins at every point of contact with customers. For example, you can add a mobile number to your Facebook page and sign up along with an Opt-in button for signing up. Alternatively, you can add an opt-in button at the website, newsletter, point of sale, etc.

Focus on Your Best Clients

To make your bulk SMS marketing campaigns successful, you need to focus on the loyal customers, who are using your products and services regularly, who give feedback on the same and refer your brand to others.  Bulk SMS marketing campaigns would be more successful if you can identify such a loyal group of customers and reward them with special offers, and other benefits. You need to dedicate some amount of time and resources to help identify this loyal group of customers as they not only love your brand but you can also use their feedback to improve your products and services.   

Conclusion

There are many ways to maximize the benefits of your bulk SMS marketing campaigns; these do not vary according to the type and size of your business. Some of them are by building effective SMS, examining your customers’ demographics, investing in a proper sales marketing team, and promoting your bulk SMS marketing campaigns.

If you are looking for a perfect and ideal bulk SMS service provider for your business, then you must contact Office24by7 Technologies. We can be contacted at 7097171717 or through email at sales@office24by7.com.