Local SEO, local marketing, and local markets have become more competitive with the rise in consumer information. Now, businesses, local SEO professionals, and their agencies have more tools, better data, and easier access to consumers. In this context, there are few local search developments that every marketer must know to succeed in 2022. Here is a list of the same developments, as told by the best digital marketing agency in Lucknow.

LOCAL SEARCH DEVELOPMENTS 2022

1. Google business profile made local SEO more convenient for businesses- With the rebranding of Google My Business as Google Business Profile, there are advanced updates and features available. Now, business owners do not have to dig through an app or platform to update or correct their listings. They can simply add or update contact information, the opening hours, images, directions from Google Maps, and other information. Furthermore, they can now complete the verification process much easier. They can directly address and resolve issues like suspensions from Search. They can make it easy and gain a powerful presence in the local search results.

2. Easier to find and catch up on the latest local news- Next, as the best SEO services in Lucknow tell, it is now easy to find and catch up on local news. Google has added a new feature to the local SERPs. It makes local news easier to find and create. Google has launched two projects which help journalists to enrich their stories with local data and information. These projects are the census mapper project and the common knowledge project. With these projects, it is now easy for search engines to update local news stories.

3. More visual elements and rich results- Bing, the famous search engine has come up with new visual elements and better results. The new updates of Bing focus on providing local searchers with a richer experience. These updates improve the integration of visual elements with text-based search results. Some of these updates are:

• Expandable carousels- They give users easy access to additional information when they hover over a result.
• Infographic-like results- They entice searchers via broad queries to search deeper into a topic.
• Intuitive highlights- They offer details such as ingredient lists, calorie counts, and nutritional information from a page without making the user click through to a website.
• Integrated visual search- It helps the users to visually search for similar-looking items, simply by clicking the integrated visual search button.

Bing has incorporated the above-mentioned amazing concepts into its local search results. For instance, in place of a simple image carousel or text-based facts, Microsoft Bing now offers a visually-rich SERP for local queries. It consists of relevant resources gathered from Bing Maps, top images, visitor reviews, and other sources.

4. Everyone gets new attributes- Google has released new attributes, again. These attributes offer proactive answers to questions searchers, mostly about a specific business type. The new attributes of Google help businesses to stand out and better satisfy a query. For instance, the features like black-owned or Women-owned business attributes help the searchers who look to support businesses with shared value. Recently, Google has also added health, safety, and pandemic-related attributes to Google Business Profiles. With these attributes, local businesses can share more information about safety protocols. Plus they can advertise changing or new services like curbside pickup, no-contact delivery, and dine-in service. Furthermore, Google has come up with new specific attributes for online appointments, estimates, online classes, and digital care. With call logging, messaging, and access to new data and insights in Google Search and Maps customers remain engaged.

5. Local eCommerce got a boost- Fifthly, local e-commerce has got a boost with the addition of the ‘in stock feature. Herein, you can add your products to your Google Business Profile and thus keep the inventory updated.