One of the simplest and easiest modes of communication between a business and its customer is bulk SMS marketing or SMS broadcast service. Research has shown that a majority of people choose SMS or text messaging as the best way to be informed about any business communication. 

It is no doubt that people love using their mobile phones daily and bulk SMS marketing can be one way to tap the marketing potential of SMS. Many businesses have already started using bulk SMS marketing services to broadcast SMS to a wider audience. Bulk SMS marketing is not only a cost-effective process but also a quick process to connect with customers and leads. 

8 Incredible Benefits of Bulk SMS Marketing

Bulk SMS marketing is an excellent way to communicate with customers and target audiences. Bulk SMS marketing is a boon for marketers considering the numerous benefits it offers. Bulk SMS service can send a single SMS to as many people as needed and each SMS can be customized. Below are some of the incredible benefits of bulk SMS marketing.  

Highest Read Rates 

Bulk SMS marketing has the highest read rate of 98% when compared to email or phone call marketing. This is the reason why most big companies prefer bulk SMS marketing. Moreover, the rates of spam are high with emails and phone calls when compared to bulk SMS.    

Higher Conversions 

Bulk SMS marketing is associated with higher conversion rates. This means that a higher number of leads are converted to customers who would purchase your business product/ service. 

Bulk SMS marketing is so useful that you can market your business product and offers promotions much more easily than the rest of the marketing methods and strategies. 

Wider Audience 

The majority of online traffic is generated through mobile phones. This indicates the potential of SMS as the best communication method to reach many leads quickly. Bulk SMS marketing can work even without the internet and all one needs is a phone. Bulk SMS marketing services can reach a wide audience accurately and as fast as possible. 

A good bulk SMS service provider would have a strong network that would be of great help when businesses want to provide time-dependent OTPs. 

Provides Real-Time Data

Bulk SMS marketing can not only reach a wide audience but also provide real-time data and graphical analysis such as the number of messages sent, the status of campaigns, how many SMS have been read, what steps should be taken for targeting more audience, etc.  

Legal Compliance 

Bulk SMS marketing also follows legal regulations when compared to other types of marketing. This means that customers can easily request or unsubscribe from the bulk SMS.    

Helps Brand Awareness

Bulk SMS marketing helps in brand awareness and provides flexibility in terms of usage. For example, bulk SMS marketing can be used for the announcement of an ongoing sale, offering discount coupons, sending appointment reminders, informing customers about a new store recently opened, and order status for online shoppers, etc.

Saves Time 

Bulk SMS Marketing saves a lot of precious time for both businesses as well as customers. Bulk SMS marketing can schedule and edit your SMS campaigns indicating that it is a great advantage.   

Integrate with your Marketing Campaigns

Bulk SMS Marketing service lets you integrate the service with other marketing channels such as social media, etc. This helps in delivering the message to customers quickly.  

Conclusion 

Bulk SMS Marketing is a great marketing tool for targeting and creating loyal customers. It allows communication with businesses and customers whenever the latter needs it 

Bulk SMS Marketing ensures your customers are valued and it is the most cost-effective method of marketing particularly since it is a cloud-based technology. Moreover, this type of marketing has very low competition, can engage a wide audience, and gives you high ROI. 

Bulk SMS Marketing can reach lakhs of leads within a few seconds and the campaigns can be easily analyzed. It is way better than other forms of marketing such as TV ads, billboards, mobile ads, or magazines. All your business needs are the right bulk SMS service provider. 

The process of bulk SMS marketing is very simple as one needs to draft the message and sent it to the contact list uploaded in the bulk SMS marketing software. Considering today’s world of high competition and less tolerance amongst customers, bulk SMS marketing is the way to go.  Office24by7 Technologies is the most trusted bulk SMS provider. All you have to do is call us at 91 7097171717 or email us at sales@office24by7.com.