Many industries are starting to reap the benefits of Bulk SMS Marketing in amplifying business communication. But its true power has still not been completely utilised. Previously it was only used for personal conversations. Businesses began to realise the scope and importance of Bulk SMS Marketing only after the world witnessed a steep rise in smartphone usage. 60% of mobile users reply within 1-2 minutes. 45% of prospects choose a brand after receiving an SMS. Users prefer texting to email or phone communication when scheduling an appointment with a business. Bulk SMS Marketing can also be used to reach out to new audiences as well as engage existing customers. Messages can also be delivered in a timely manner using Transactional Messaging. Businesses cannot ignore the advantages of text messaging. Bulk SMS Solutions offers the advantages of low cost and high reachability of the right audience. Advantages of Bulk sms solutions which strengthen business: High open rates: Bulk SMS has the highest open rate when compared to phone calls or emails, which is one of the top benefits.SMS services are a boon to all enterprises seeking quick and effective customer service, since 98% of messages sent are opened. A higher conversion rate: Even with the high usage of instant messaging via apps, the advantages of SMS in business are plenty.SMS, for instance, still has a better conversion rate than all its new-age counterparts.SMS marketing is more likely to drive people to your business and get them to take action than any other marketing service. Bulk SMS Solutions is cost-effective: Cloud Telephony Services offer Bulk SMS options via SMS API or their platform, which allows businesses to reach out to thousands of customers in a few easy steps.SMS is more affordable than other forms of marketing such as billboards, television ads, mobile ads, or magazines. Reaching a larger audience: Statista reports that in 2018, 52.2% of all online traffic was generated by mobile phones, making SMS the preferred method of communication for many businesses. Receiving a text message does not even require internet access; just a working phone is enough. This is one of the top advantages of SMS in business.SMS Broadcasting Software is nothing less than a goldmine in this era of heightened phone usage.Businesses can reach customers right at their fingertips, giving them the advantage of reaching a larger audience. Delivered instantly: Businesses must ensure they are associated with a good Cloud telephony services provider that has strong network operator connections across the globe in order to reap the benefits of text messaging. When businesses want to deliver time-bound OTP’s, This network operator relation can be of great use. Tensile and dependable: To inform about an ongoing sale, discount coupons, offers or appointment reminders, order status etc, businesses can use SMS Broadcasting Software to announce. However, SMS provides little space to tell your story. Businesses need to utilise 160 characters wisely to reach out to your customers effectively. Conclusion: To conclude, we got to know the importance of Bulk SMS Marketing from the above article, office24by7 is the leading bulk sms solutions provider. Mail us at sales@office24by7.com. You can contact us on 7097171717.