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Strengths

Coca-Cola is a well-known brand with a distinct identity. Its soft drinks are the most widely consumed beverages in history. Coca-Cola is without a doubt one of the most well-known and valuable brands. Coca-Cola is the 6th greatest worldwide brand in 2021, according to the Interbrand annual study, with a brand value of $57 billion.

Its goods are sold in more than 200 countries, with 1.9 billion servings every day. It has launched almost 500 new items worldwide.

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Weaknesses

Coca-main Cola's competitor is Pepsi. Coca-Cola would have been the obvious market leader in the beverage if it hadn't been for Pepsi. Coca-Cola offers a limited range of products. Coca-Cola is underperforming in this market, as Pepsi has launched various snacks such as Lays and Kurkure. It offers Pepsi a competitive advantage over Coca-Cola.

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Opportunities

Coca-Cola, like Pepsi, has the chance to provide new healthy drink and food options. It can help them increase income, improve their brand image, and diversify away from carbonated drinks. Coca-Cola has been changing and emphasising the reduction of sugar in its beverages, according to its most recent annual report, and so far 28 percent of its volume sold has been low or no-calorie beverages.

Many hot climatic locations have the highest use of cold beverages. As a result, expanding the presence in rising areas like the Middle East and Africa is quite beneficial.

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Threats

Coca-Cola has been chastised for their water management practises. Many social and environmental organisations have stated that the corporation uses a lot of water in dry areas. Furthermore, it has been claimed that Coca-Cola pollutes water and mixes pesticides with water to remove impurities. Homework Help

A California environmental organisation is suing Coke and three other firms for contributing to plastic pollution. Coca-Cola is accused of deceiving the public regarding the recyclability of its single-use plastic bottles in the complaint.

Source: https://tcsocialnetwork.tk/blogs/7569/Coca-Cola-Case-Study-SWOT-Analysis-Points-to-Consider