For medium-sized to large businesses who want to use WhatsApp with numerous users, there is a WhatsApp API. Compared to other WhatsApp products like WhatsApp Business App, it is more complicated. For instance, the WhatsApp API has to be incorporated into a commercial programme because it lacks an app or front-end interface.
WhatsApp is selective about who is permitted to connect directly to their API. Businesses are urged to use third-party services known as Business Solution Providers if they want to access to the WhatsApp API.