For medium-sized to large businesses who want to use WhatsApp with numerous users, there is a WhatsApp API. Compared to other WhatsApp products like WhatsApp Business App, it is more complicated. For instance, the WhatsApp API has to be incorporated into a commercial programme because it lacks an app or front-end interface.

WhatsApp is selective about who is permitted to connect directly to their API. Businesses are urged to use third-party services known as Business Solution Providers if they want to access to the WhatsApp API.

Features Of WhatsApp Business App

  • Integrations with third-party apps, analytics, and CRM software
  • Verified WhatsApp Business profile with a Green Tick
  • The messages Bulk notification through broadcast
  • Use BSPs or CRM instead of an app or interface.
  • Support for WhatsApp Chatbot & Interactive Messages
  • Customer service access with several agents

How is WhatsApp API different from WhatsApp Business 

  • The WhatsApp API is designed for companies that want to grow. The
  • WhatsApp Business App does not offer capabilities like bulk messages to
  • clients or leads because it is designed for small enterprises.
  • utilising APIs & integrations, automatically trigger messages.
  • several logins and a dashboard for support.

The WhatsApp API, on the other hand, has a tonne of conversation automation tools. For instance, unlike WhatsApp Corporate App, WhatsApp API requires direct integration into business software because it lacks both an app and a front-end interface.

Only the WhatsApp Business Solution Providers, or BSPs, have access to the WhatsApp API.