Market Synopsis

According to the report by MRFR, the global connected agriculture market 2020 was valued at USD 1 billion in 2016 and is poised to reach at approximately USD 3 billion by 2027, developing at a CAGR of 17% over the review period (2017-2027).

Market Scenario

Connected farming uses mobile communications to allow farmers to provide critical information such as weather forecasts, crop failure, best seed quality, soil moisture and quality, resources and techniques, and to make financial payments more available. Growing demand for mobile-based solutions and a rising number of telecom service providers are expected to drive over the forecast period the linked agricultural market. Furthermore, technological development such as the integration of the Internet of Things with Agriculture is assumed to be an opportunity for the linked agricultural sector over the forecast period. Technology enhancement has enabled firms to spend further in the agricultural and farming research and development sectors to provide real-time information and services. 

It is slated that an increased number of telecom service providers and an increasing demand for advanced technology will drive the market over the forecast time. Big IT firms like Microsoft Corporation, IBM Corporations, and CISCO Ltd are actively designing new technology to ease the pressure on farmers under the upgrade of current mobile technologies. At the other hand, it is anticipated that the lack of proper technical expertise and high deployment costs would impede the growth of the connected agricultural market over the forecast period.

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Market Segmentation

The globally connected agriculture market is analyzed into components and applications.

Based on the component, the connected agriculture market is segmented into solutions, services, and platforms. Solutions are categorized into SCADA systems for agriculture, asset management, network management, and smart water management system. Services are divided into professional services and managed services. Additionally, Professional services include integration and deployment services, a consulting services, and support, and maintenance services. Additionally, the Platform is segmented into application enablement, device management, and connectivity management.

The application segment is sub-segmented into smart logistics, farming planning and management, smart irrigation, and agriculture finance. Agriculture finance includes micro-lending services, mobile information services,  micro-insurance services, and mobile payments services.

Regional Outlook

Geographically, the market for linked agriculture is segmented into North America, Europe, Asia Pacific Latin America, and Middle East & Africa.

Due to advanced network infrastructure and the involvement of major IT firms such as Microsoft Corporation, and Cisco System Inc, which are investing heavily in research and development for connected agriculture to innovate enhanced agricultural techniques for farmers, the North American region is expected to lead the global agricultural market over the forecast period. Moreover, the North-American region is expected to be the prominent player among the regions It is anticipated that advanced agricultural techniques and robust agricultural infrastructure and facilities will drive the connected agricultural market. The USA and Canada are the North American region's leading countries.

The Asia Pacific area is expected to expand considerably over the forecast period. Emerging economies, like India and China, lack the essential techniques needed for the agricultural sector, and possess an ocean of opportunities presumably driving the market over the forecast period. In addition, an increasing number of telecommunications providers and mobile subscribers and a better ranking position do business in India easier.

Competitive Dynamics

The prominent players in the connected agriculture market are AG Leader Technology (U.S), Microsoft Corporation (U.S), IBM Corporation (U.S), Cisco Systems Inc (U.S),, AT&T (U.S), Accenture PLC (Ireland), SAP A.G (Germany), Orange Business Services (France), Epicor Software Corporation(U.S). Vodafone Group PLC (U.K), SAGE (U.K), Syspro Technologies (U.S), Raven Industries, Inc (U.S), AGCO Corporation (U.S).

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