Market scenario

The worldwide Essential Oil & Aromatherapy Market is expected to witness some jaw dropping growth during the forecast period of 2018-2027. In the past year i.e. this market was valued at USD 16.98 billion, by the completion of the forecast period it is estimated to earn above USD 26.7 billion. Additionally, the market is poised to grow at an impressive CAGR of 9.2%.

The high ratio of growth is because of the presence of several growth drivers. The healing qualities of essential oils can be termed as the biggest development factor. They have the ability to treat a variety of conditions like acne, menstrual issues & insomnia.

Secondary growth drivers can be listed as increased acceptance of aromatic skin treatments, higher demand for relaxation therapies, drinks, skincare products & food items.

Increased requirement of essential oils to formulate new perfumes & scents, higher income & advancement in the industrial sector can be termed as additional growth drivers for the market.

But what stays true is the fact that this market is bound to face obstacles that can hamper its development. Two major hindrances are expensiveness of the products & insufficient awareness regarding aromatherapy in the masses. Although, with time the market will overcome these obstacles.

Market Divisions

The worldwide Essential Oil & Aromatherapy Market is split into four equal parts –flavors, applications, types & geographies.

The flavors division comprises of spices, fruits, herbs & flowers.

On the basis applications, the market is segmented into medical, homecare, personal care, food & drinks and spa & wellness products. The personal care segment can be further divided into fragrances, cosmetics & toiletries. Out of all these the personal care portion holds a big chunk of the market share.

On account of types, the industry is further branched into carrier oils, essential oils & blended oils. Amongst these, the essential oils section has proven its worth and grabbed the largest market share.

Regionally, the essential oil market is separated into four distinct parts which include, North America, Europe, Asia-Pacific & Rest of the World.

Innovations

The global essential oil & aromatherapy market has observed many advancements over the years. One of the most recent and most promising innovation is the introduction of emotional aromatherapy. This therapy has been formulated after extensive research and identifying the most soothing essential oils. This therapy directly affects the brain and can provide individuals with emotional stability.

Market Players & Strategies

Some of the major players of this industry include big names like Rocky Mountains, Ryohin Keikaku, doTerra & Mountain Rose Herbs. The two major strategies used by these companies to generate revenue are strategic partnerships and expansion of business.

Global Essential Oil and Aromatherapy Market – Segments

The global Essential Oil and Aromatherapy market has been divided into type, flavor, application and region.

On The Basis of Type: essential oils, blended oils, carrier oils and others

On The Basis of Ingredients: fruits, spices, flowers, herbs, others

On The Basis of Application: food & beverages, medical, personal care (cosmetics, toiletries, fragrances, others), homecare, spa & wellness products, others

On The Basis of Region: North America, Europe, Asia Pacific and ROW.

Aromatherapy – Uses & Benefits

Aromatherapy is a form of alternative therapy. This treatment is now being accepted as an effective therapeutic procedure across the globe. Owing to this fact the global essential oil & aromatherapy market is growing excessively.

Essential oils are an inseparable part of the entire aromatherapy procedure. This therapy uses the aromatic essential oils that have been derived from various parts of a plant. To ensure quality leaves, fruit, roots, flowers, seeds basically every portion of the plant is used. These oils have been designed to work in sync with the body and mind. They have many relaxing & healing properties.

A good aromatherapy can help an individual to relieve stress and relax the tensed muscles. It can also improve an individual’s sleep wake pattern. Furthermore, this therapy enables people to experience overall mental and physical wellbeing. On the whole, it can be concluded that aromatherapy is one of the most important relaxation techniques of the modern era.

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