The ever-increasing bath soap industry is estimated to witness a spurting rise due to the recent COVID 19 Pandemic. The reason is quite obvious; the virus spread is increasing the consumption of this essential commodity to an extent. Resultantly, the global bath soap market is expected to deliver high premiums for manufacturers. Also, factors such as the increased adoption of personal care products due to the well-spread awareness for personal hygiene would continue to support the market growth as ever. 

According to Market Research Future (MRFR), the global bath soaps market is projected to reach USD 24.8 BN by 2024, registering 5.1% CAGR over the assessment period (2019-2024). The flourishing eCommerce sector is expected to play a causal role in the development of the market. Besides, factors such as rising per capita income of consumers and the availability of a large variety of bath soaps would fuel the growth of the market, offering a wide range of options to consumers worldwide. 

Similarly, the growth of the personal care industry and the rising consumer demand are estimated to influence the growth of the market. Over the past few years, the living standard of people across the world is improving continually, which would continue to foster the growth of the global bath soap market. On the other hand, the availability of counterfeit products is expected to hinder the growth of the market during the forecast period.

Major Players:

Players leading the global bath soaps market include Unilever (UK), Procter and Gamble (US), Colgate-Palmolive Company (US), Khadi Natural (India), Forest Essentials (India), Henkel AG & Co KGaA (Germany), L'Oreal S.A. (France), L'Occitane International SA (Switzerland), Neal's Yard (Natural Remedies) Limited (UK), Truly's Natural Products (US), Laverana GmbH & Co. KG (Germany), Chagrin Valley Soap & Salve Co. (US), Botanie Natural Soap Inc. (US), The Honest Company Inc. (US), and A Wild Bar Soap LLC (US), among others.

Global Bath Soaps Market – Segments

The report is segmented into five dynamics,

By Category                        : Organic and Conventional.

By Form                               : Solid, Liquid, Powder, and Gel.

By Type                                : Medicated and Non-Medicated.

By Regions                          : Americas, Europe, Asia Pacific, and the Rest-of-the-World.

By Distribution Channel: Store-Based (Supermarkets, Hypermarkets, Specialty Stores, and others) and Non-Store-Based.

Global Bath Soaps Market – Regional Analysis

The Asia Pacific region dominates the global bath soaps market, accounting for around 37% of the market share. The market growth attributes to the rapidly expanding population and rising economy in the region. Besides, a rise in online retailing in the APAC is further escalating the growth of the bath soaps market.

Rising per capita income of consumers is a key driving force behind the growth of the regional market. China and Japan are leading bath soaps market in the region. The APAC bath soaps market is estimated to represent the largest market throughout the assessment period.

North America is another prominent market for bath soaps, witnessing the presence of many notable players such as A Wild Bar Soap LLC, Procter and Gamble, Colgate-Palmolive Company, and Botanie Natural Soap Inc. The availability of quality soap brands and high expenditures on wellness are some of the key growth drivers of the regional market.

Also, the rise in the number of organized retail stores and specialty stores is further boosting the sales of bath soaps in the region. The US occupies a major share of the regional bath soaps market. The North American bath soaps market is expected to register the highest CAGR during the forecast period.

The bath soaps market in Europe is projected to grow rapidly. The market is predominantly driven by the presence of major players such as L'Oreal S.A. (France), L'Occitane International SA (Switzerland), and many others. Besides, the rapidly growing personal care industry and increasing number of wellness centers in the region are fostering a large share of the market. Additionally, a large consumer base propels the growth of the Europe Bath Soaps market.

Global Bath Soaps Market – Competitive Landscape

Highly competitive, the bath soaps market represents a bimodal nature due to the presence of many well-established players. Players invest substantially in marketing initiatives engaging celebrities to endorse their products to increase their sales. Also, large social media campaigns are initiated towards the purpose. 

Players focus on social awareness to ensure the success of their marketing efforts. Moreover, the selection of a marketing channel and targeted advertisements play a vital role in the success of the products. These efforts are expected to yield higher returns as compared to untargeted mass advertisements. Manufacturers of bath soaps use specialized distribution channels and high-end stores so as to maintain the sanguinity of the product quality.

Industry/ Innovation/ Related News:

March 2020 ---- L Brands (the US), a fashion retailer with flagship brands such as Victoria's Secret and Bath & Body Works, agreed to sell fragrance and hand soap business to a leading private equity firm in the US - Sycamore Partners. Sycamore Partners has agreed to purchase Victoria's Secret brand USD 525 MN. Ideally, L Brands is shedding a 55% stake in Victoria's and will retain a minority interest in the company.