Market Scope

Market Research Future (MRFR) projects substantial gains for the Facial Cleanser Market Analysis, as it is on track to touch an approximate valuation of USD 34.29 Billion by 2027. The market size is also anticipated to expand at a rate of 5.73% between 2020 and 2027 (analysis period.

Major Drivers and Challenges

The global beauty and personal care products industry has seen tremendous gains in the past decade, more so due to the rising awareness among consumers regarding skin health. This will be a key driving factor for the sales of facial cleansers. The market is also witnessing a rapid increase in the preference for specialized and allergy-safe products owing to escalating cases of skin issues including irritation and rash.

Alarming surge in pollution levels as well as extreme UV rays that cause skin burn and blackening and sometimes even skin cancer prompts consumers to purchase effective personal care products like facial cleansers. Increasing knowledge about the latest products that cater to a particular skin issue also enhance the sales in the market. Companies are progressively joining hands with celebrities to endorse their products, while spending considerably on advertisements to garner the consumers’ attention.

Social media platforms like YouTube and Instagram are emerging as major influencers, helping consumers grow aware about the innovative facial cleansers available in the global market. simply put, the soaring awareness levels among consumers regarding the benefits as well as the availability of the latest products should benefit the global market in the years ahead.

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Market Segmentation

Skin type, product type, gender, end-use and distribution channel are the major market segments that have been profiled in the MRFR report.

Skin types covered in the report are dry skin, sensitive skin, normal skin, combination skin and oily skin. Normal skin segment stands at the top spot in the global market and will escalate at a healthy rate in the years to come.

Product types considered in the report are cream & lotion facial cleanser, gel facial cleanser, bar facial cleanser, foaming facial cleanser, and more. Cream & lotion facial cleansers enjoy the highest demand in the market and therefore have taken the lead. The segment is also projected to procure a decent growth rate in the coming years, as these are widely available to the consumers and are generally economically priced.

The genders among which facial cleansers are popular include male, female and unisex. Females form the biggest gender-wise segment in the global industry, due to the soaring awareness among women about the benefits of facial cleansers and surging employment rate among them.

End-users in the market are commercial and household. Commercial segment will continue to expand at a better rate compared to its counterpart due to the rising preference among consumers for salon services.

Distribution channels that sell facial cleansers are store-based {Convenience Stores, Specialty Stores Supermarkets & Hypermarkets, and more} as well as non-store based.

Regional Study 

The facial cleanser industry has been considered for Asia Pacific/APAC, Americas, Europe and rest of the world or RoW.

Asia Pacific has procured the top position in the global market and the sales of facial cleansers in the region are expected to boom rapidly in the coming years. Some favorable factors include rising prevalence of hectic lifestyles led by the consumers along with the growing preference for convenient products. The region is known for its high air pollution levels, which negative impact the skin and lead to issues such as pimples, pigmentation and acne. Unhealthy dietary habits, exposure to sun light and stress are some of the most common causes of bad skin conditions, which have become prominent in the region. Therefore, leading brands in the region are increasingly targeting these concerns and launching facial cleansers that effectively address these issues. Firms are also introducing products aimed at millennial as well as Gen Z consumers, who are highly focused on their physical appearance and grooming standards.

The European market should soar at a decent pace over the forecast period, in view of the consumers progressively opting for natural and organic facial cleansers. Vast presence of affluent companies in the region and the variety of facial cleansers they offer also enhance the market size. Some of the latest trends in the regional market for facial cleansers include the infusion of retinols and hyaluronic acid for anti-aging, cannabis skincare acting as antioxidants, probiotic skincare that deliver healthy bacteria to skin and micellar waters primarily for water management.

Leading Contenders

AVON COSMETICS (UK), Unilever (UK), Shiseido Co., Ltd (Japan), Beiersdorf AG (Germany), Estée Lauder Inc. (US), L’Oréal (France), Kao Corporation (Japan), Procter & Gamble (US), LVMH (France), Johnson & Johnson (US) are some of the top firms in the facial cleanser industry.

Latest News

September 2020

CeraVe has launched its latest beauty product, Hydrating Cream-to-Foam Cleanser that not only removes make up but also hydrates the skin, and maintains the skin's natural barrier. The facial cleanser is a combination of the brand's Foaming Cleanser and Hydrating Cleanser and boasts of an enriching blend of advanced ingredients as well as cream-to-foam formulation.