If youre a business that wants to reach its customers where they spend time—and who doesnt?—Instagram is an excellent option. Instagram appeals to both individuals and businesses for a number of reasons: Its visual-friendly, it allows for greater interaction with users and followers, and users have increasingly found it effective for lead generation. As brand awareness continues to grow (70% are aware of Instagram), so does potential engagement with customers. If you own a small business looking to get more bang for your buck from advertising dollars, try taking advantage of Instagram’s exposure opportunities in 2018.

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