First off all we’re not talking here about what particular doodads or widgets etc. To bring to your show right we talking about overarching strategies that can be used in and exhibition show or most event Trade Show Booth Design because to tell you should wear a funny hat or a clown costume or handout Jolly Ranchers or jelly beans that’s silly everybody knows right that each event is different in terms what you hand out it’s how you think about it and the approach that you take with the people who come up your table and as well as the event organizer’s that’s really put in a position to maximize it and monetize it and make you want to do it again and also to cut out all off the ones that you shouldn’t be doing another thing you need to pay attention to but anyway the things you’re going to learn how to formulate a strategy how to drive traffic and then keep traffic at your table and then how to qualify prospects pretty quickly so you don’t waste a whole bunch of time following up with people who we’re never gonna do business with you anyway. Exhibit global explain how that works but when you’re doing a lead generation event the nice part is you get to be little less specific about the audience right you can do it more generalized and you can target a lot more different demographics and different types of people you. More specialized you get the more you get into branding at trade show booth design occupation industry centric event.