While it's not Amazon, there are still plenty of opportunities. But being successful at Walmart requires a clear understanding of what you should and shouldn't do as a seller. Certain best practices will not only help you stay ahead of the competition, but will also protect you from unpublished, or worse, cancellation of your trading privileges. If your brand is looking to capture a piece of the growing e-commerce market, the Walmart Marketplace has probably appeared on your radar. Walmart has the power of 324 million unique visitors per month to its site, a strong online and offline reputation, and relatively low merchant fees. While it's not Amazon, there are still plenty of opportunities. But being successful at Walmart requires a clear understanding of what you should and shouldn't do as a seller. Certain best practices will not only help you stay ahead of the competition, but will also protect you from unpublished, or worse, cancellation of your trading privileges. Keep reading to learn the do's and don'ts for selling your brand on Walmart. Optimize your product listings One of the basic but smartest things you can do is make sure your product walmart listing are easy to find. Like all other marketplaces, Walmart has its own search engine algorithm that decides which products to show when a shopper types "running headphones" or "kettle" into Walmart's search bar. But the reality is that you are up against 80 million other listed products on the Walmart.com marketplace. To make sure your brand is visible, make sure you: List the correct categories and subcategories (don't use "other") Include full item specification Include keywords in your product description and title without affecting readability Write a clear and concise product name 50-75 character length and no special characters Use multiple, strong images of an appropriate size (for example, fashion images should be in portrait mode with a 3:4 aspect ratio) and follow Walmart's content policy Cut out the general fluff from your descriptions and focus on highlighting key differences, customer FAQs, or required instructions Learn all the essential components of a Walmart listing and SEO best practices to improve your search A well-optimized Walmart listing should include text that makes your product stand out from the competition. ACT price parity Uncompetitive pricing is the number one reason for delisting at Walmart. In an effort to offer the lowest price for any product on its shelves, Walmart strictly adheres to two price-related rules: Price Parity Rule Your item cannot be bought from a lower price (including shipping) from any competing site Price leadership rule i.e. your item cannot be bought at a significantly lower price (including shipping costs) at anyone on Walmart.com or any other competing site Avoid breaking these rules by pricing your product the same across all your marketplaces and online stores. Be aware of how shipping costs can affect the total cost. And if you change the price temporarily on any channel, be vigilant to make sure it doesn't result in you not being published elsewhere. Keep track of your competitors' prices. If you're listing on a competitive listing, walmart account management algorithmic repricing can help you automatically maintain the Buy Box within the boundaries you set. If you are relying on services like Amazon FBA to increase seller fees, you should rethink your strategy. In addition to limiting your competitive price, using Amazon FBA may disqualify you from Walmart (see Donations). Take Advantage of Walmart's Free 2-Day Delivery Program Walmart's 2-Day Shipping program is based on the idea that shoppers who order more items in a single transaction can recoup shipping costs. By participating in this program, you can offer your customers two-day shipping (no membership required) and spend less time on prices, more time on service. In addition, any listing included in this program will be tagged "fast delivery". Buyers can filter products by this tag. and The Walmart Search Engine will automatically prioritize items that offer free and fast shipping. Fortunately, any seller in the market can apply for this program. The only catch is that you must meet (and maintain) certain eligibility requirements: Be a Walmart marketplace seller for more than 90 days Achieved minimum 100 orders on Walmart Marketplace On time delivery > 95% On time delivery > 95% Accuracy of shipped goods > 99.5% Valid Tracking > 95% Cancellation rate <1.5% Generous return policy Request access through your seller center. Once approved, you can choose which states and regions you can support two-day shipping.