The 95 looks nothing like the 90. Every time a new staple Air Max comes out it's an entirely different experience. I am a sneaker historian. And I remember as a kid me trying to find a way to raise $9.99. 'Mom, can I wash the dishes?' 'Mom, can I shovel snow?' 'Mom, can I do whatever to get my shoes?' And if you take the Air Max lineage, in phases, it's hard to single out like one particular shoe in the line that makes it more special than the other. But it goes back to the design because it's unlike anything before. Like, asking me what my favourite Air Max Sports Running Shoes is, is basically like asking which child do I like the most? But the 97s. Oh, that's a good shoe. This is the first shoe that had the full length air bag. It's like... When Christian Tresser designed that shoe he brought another point of view to that water drop. And there's something so subtle and beautiful about that. This is the classic. I probably have six more pair of this Silver Bullet Air Max 97. The same exact colorway. What did you see? You saw Silver Bullets. The 97 was huge in Japan. The bullet train in Tokyo is this transportation system that was revolutionising the way that people moved. The shoe began to do the same thing. The culture gave it that nickname and it stuck because it was the vision of the future. 97, it's a very Italy shoe. For that sense of luxury that speaks the perfect balance between performance and design. My whole career has been in the magazine fashion industry. And there's been this big shift in fashion where it's all about streetwear. There's an emotional attachment to sneakers and depending on where you were in life when that sneaker dropped, what you were doing, what music you identified at that time, that will influence your sneaker choices. When you have that clean aesthetic that's recognizable and I think it becomes a canvas for people to kinda put their play on it. I think as soon as all these artists started coming in, it just becomes this art piece for culture to play with and say like, 'This is how I do it.' This is basically the genesis of my working with sneaker brands career. With Dizzee Rascal being given his own pair of 90s I feel that was like the pinnacle of grime and London. Still don't know how that came about. They must have just done some talking and asked me if I wanted to do it and I just said, 'Yeah, obviously.' It's like massive privilege, What? Design my own trainer? Nike came of course, they were like, 'Yo, your shoe.' We did four pairs, and it came out. And it just blew up for us. It was beautiful. Air Max 1 we considered our shoe, that's our uniform, that's Amsterdam. So, there would not be another option. It's either the Air Max 1 or no collaboration. For me, the Air Max is seen as revolutionary. It's giving visionaries a voice. And I love that.