TAG Heuer likes paradox. On the one hand the brand continues to move in leaps and bounds towards true watchmaking, while concurrently reinforcing its low-end quartz portfolio. They invest a lot in R&D, but the end-consumer mass market has not reaped the benefits of it (yet). They seemingly have the desire to reduce watchmaking to its most simplistic form, whilst concurrently they are...
To most people, the name Tag Heuer is somewhat synonymous with two things; sports and technology. They sponsor many major athletes and are often the ones pushing the envelope when it comes to developing new technology and trying new things (check out our hands on look at the MikroPendulumS Tourbillon here if you're not sure what I'm talking about.) These are of course both good and noble causes...
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