https://issuu.com/ssapkal139/docs/automotive_ar_and_vr_market Technological advancement in connectivity primarily drives the growth of the market. Additionally, upsurge in need of virtual reality in automotive and cost-effective benefits from the AR and VR based solutions are responsible for the growth of the market. Moreover, formation of mixed reality (MR) from combination of AR and VR and the development of HUD system to enhance safety ensures developing growth opportunities for this market. This is anticipated to boost the growth of the market in future. On the other hand, the serious threats to the physical and emotional wellbeing of the end-users and high dependency on internet connectivity are expected to hinder the growth of market. Automotive AR and VR Market Segment Analysis: According to application segment, research &development accounted for a quarter of the global revenue in 2022. The segment is anticipated to continue the inclination during the forecast period and attain xx Billion by 2029, due to rise in the usage of both AR and VR in automotive R&D to develop concepts, identify problems, and test prototypes. Though, the product segment is expected to exhibit the fastest growth rate during the forecast period, a CAGR of xx %, due to the increased demand for autonomous vehicles that implement AR and VR as a product in their vehicle. The major key players in the automotive industry have adopted various strategies including collaborations, joint ventures, partnerships, expansions, mergers & acquisitions, and others to gain a strong position in the industry.