At 100% PURE, we are committed to formulating cruelty-free and na

100% PURE™ has everything you need for a fresh face free from toxic ingredients and harmful chemicals. From our natural makeup to natural skincare products, our line of clean beauty products are jam-packed with the vitamins, nutrients, and ethically sourced minerals your delicate skin needs to feel as healthy as it looks. Shop our line of Fruit Pigmented® tinted moisturizers, foundations, concealers, luminizers, and more to experience the difference 100% PURE™ natural makeup products can make in your beauty routine. Fruit Pigmented® Natural Face Makeup Achieve a gorgeously glowing look by applying your natural face makeup to a clean, smooth surface with 100% PURE™ skincare products. Our natural cleansers, toners, and natural face moisturizers will help wash away the dirt and debris on your skin’s surface, replacing it instead with vitamins and antioxidants to help protect your skin and keep it looking healthy. We make it easy to build a skincare routine that works best for you, with the potent natural ingredients sourced right from Mother Earth herself. Take your skin protection a step further by applying a natural sunscreen before you begin your normal makeup routine. When the day is done and you’re ready to take it all off, reset your face with one of our excellent natural face masks! Primer Known as the “unsung hero” of the makeup world, face primer is a must-have for any beauty routine. Not only does it create a hydrated canvas for your makeup application, but can even make your makeup last longer! Unlike conventional face primers, 100% PURE™ face primers are silicone, vegan and cruelty-free primers aimed at promoting softer and smoother skin for flawless makeup application. Tinted Moisturizer Days where you want glowing and healthy-looking skin without going the whole nine yards call for a tinted moisturizer. Through a combination of ultra-hydrating aloe and cucumber juice, our Fruit Pigmented® tinted moisturizer delivers the utmost moisture to your skin for light to medium coverage and a delectably dewy finish for that au naturale look you’ve always wanted. Foundation What if we told you that you could achieve an even complexion and flawless-looking skin with a foundation jam-packed with ultra-hydrating, anti-aging benefits? Well, we can! At 100% PURE™ there’s a natural face foundation for every skin type in the coverage levels and finishes you want in order to achieve your most gorgeous look yet. Free from artificial fragrances, chemical preservatives, and unhealthy toxins commonly found in conventional foundations, our antioxidant-rich Fruit Pigmented® face makeup products are the gluten, vegan and cruelty-free foundations you’ll love. Choose from full coverage water-based foundations, BB creams, matte finishes, powder foundations, and more! Not sure what foundation is right for you? Take our perfect foundation finder quiz to find out! Concealer Don’t just correct dark circles and age spots, help correct them with a natural concealer! Our lightweight natural face makeup concealers are effortlessly blendable and buildable for all skin types to enjoy. When you use our concealers, you’re giving your skin access to potent vitamins, minerals, and antioxidants from ingredients that are good enough to eat, including olives, peaches, apricots, cocoa, pomegranate, raspberry, wild cherry, and more. Bronzers, Blushes, Highlighters & Luminizers Accentuating your natural features has never been more satisfying than with a Fruit Pigmented® palette from 100% PURE™. With our palettes, you’ll enjoy a gemstone highlighter, fruit dyed blush, and three eyeshadows to help you achieve the ultra-flattering look you’ve always dreamed of. Or, shop our individual luminizers, bronzers, and blushes to create your perfect arsenal of clean beauty products! SHOP 100% PURE™ TODAY FOR THE NATURAL FACE MAKEUP YOU WON’T BELIEVE YOU EVER LIVED WITHOUT. Read More Related blog post: Contouring 101: The Complete Guide to Shaping Your Face

Give your face the hydration it needs (and your natural makeup a hydrated canvas to work from) with a natural face moisturizer from 100% PURE™. Here, you’ll find cruelty-free, natural face moisturizers for every type of skin, whether it’s dry, sensitive, combination, oily, or acnegenic. Unlike conventional moisturizer products, our natural moisturizers (and all of our natural skin care products, for that matter) are made free from harmful synthetic colors, irritating dyes, or yucky parabens that strip your skin of its essential nutrients and hydration. Don’t let your clean beauty routine end at moisturizers! 100% PURE™ makes it easy to find the best clean beauty products to take your skin to the next level. From face makeup like face primer and skin foundations to ultra-hydrating, reparative natural face masks, 100% PURE™ is your one-stop-shop for all things beauty. Why You Should Moisturize Your Face Moisturizing your face may be one of the most important parts of your skincare routine, and for good reason. Not only does moisturizing reinforce your skin’s lipid barrier to keep hydration in and impurities out, but it also reduces the chance of skin problems and the appearance of blemishes. From here, our face moisturizer's natural ingredients are hand-picked to provide the right treatment ideal for all skin types. So, which moisturizer should you use? Anti-Aging Natural Face Moisturizer The right anti-aging face moisturizer will fight wrinkles and promote the replenishment of new (aka younger) skin cells, making it one of the best anti-aging weapons in your makeup bag. Luckily for you, we have several to choose from! Aging décolleté in need of rescue can consider the Retinol Restorative Neck Cream to be your knight in shining armor. Or, sleep off your fine lines and wrinkles with the Retinol Restorative Overnight Balm, specially formulated with 2.5% retinol and healthy, fatty avocado butter that practically melts into your skin. Natural Face Moisturizer for Ance-Prone & Oly Skin If you struggle with acne, it’s easy to assume adding a moisturizer to the mix won’t help. However, the right moisturizer might be just what you need to help balance your acne-prone skin for future success. You see, natural moisturizers like our Tea Tree Balancing Moisturizer a super lightweight, watery formula designed to nourish your skin without clogging your pores or leaving your skin feeling greasy. The combination of aloe and green tea oil work together in perfect harmony to help keep breakouts at bay while instantly cooling your irritated skin for the relief you’ll crave after your first application. Moisturizers Give your skin the protection and hydration it craves with natural face moisturizer. Our line of moisturizers are specially formulated based on your needs, from acne-fighting Tea Tree Balancing Moisturizer to anti-aging USDA Organic Seaberry Moisturizer and even an SPF 20 Tomato Lycopene Moisturizer. Moisturizers should be applied onto a cleansed and toned face after you’ve applied serum and facial oil. Natural Face Moisturizer for Dry Skin Find the right face moisturizer for dry skin right here at 100% PURE™. We carry a great selection of ultra-hydrating lightweight to thick natural face moisturizers specially formulated to flood your skin with the moisture it begs for. SHOP 100% PURE™ TODAY FOR THE NATURAL FACE MOISTURIZERS YOUR SKIN CRAVES. Read More Related blog post: Face Moisturizers 101: How to Choose the Right One for Your Skin Type

Give your face the hydration it needs (and your natural makeup a hydrated canvas to work from) with a natural face moisturizer from 100% PURE™. Here, you’ll find cruelty-free, natural face moisturizers for every type of skin, whether it’s dry, sensitive, combination, oily, or acnegenic. Unlike conventional moisturizer products, our natural moisturizers (and all of our natural skin care products, for that matter) are made free from harmful synthetic colors, irritating dyes, or yucky parabens that strip your skin of its essential nutrients and hydration. Don’t let your clean beauty routine end at moisturizers! 100% PURE™ makes it easy to find the best clean beauty products to take your skin to the next level. From face makeup like face primer and skin foundations to ultra-hydrating, reparative natural face masks, 100% PURE™ is your one-stop-shop for all things beauty. Why You Should Moisturize Your Face Moisturizing your face may be one of the most important parts of your skincare routine, and for good reason. Not only does moisturizing reinforce your skin’s lipid barrier to keep hydration in and impurities out, but it also reduces the chance of skin problems and the appearance of blemishes. From here, our face moisturizer's natural ingredients are hand-picked to provide the right treatment ideal for all skin types. So, which moisturizer should you use? Anti-Aging Natural Face Moisturizer The right anti-aging face moisturizer will fight wrinkles and promote the replenishment of new (aka younger) skin cells, making it one of the best anti-aging weapons in your makeup bag. Luckily for you, we have several to choose from! Aging décolleté in need of rescue can consider the Retinol Restorative Neck Cream to be your knight in shining armor. Or, sleep off your fine lines and wrinkles with the Retinol Restorative Overnight Balm, specially formulated with 2.5% retinol and healthy, fatty avocado butter that practically melts into your skin. Natural Face Moisturizer for Ance-Prone & Oly Skin If you struggle with acne, it’s easy to assume adding a moisturizer to the mix won’t help. However, the right moisturizer might be just what you need to help balance your acne-prone skin for future success. You see, natural moisturizers like our Tea Tree Balancing Moisturizer a super lightweight, watery formula designed to nourish your skin without clogging your pores or leaving your skin feeling greasy. The combination of aloe and green tea oil work together in perfect harmony to help keep breakouts at bay while instantly cooling your irritated skin for the relief you’ll crave after your first application. Moisturizers Give your skin the protection and hydration it craves with natural face moisturizer. Our line of moisturizers are specially formulated based on your needs, from acne-fighting Tea Tree Balancing Moisturizer to anti-aging USDA Organic Seaberry Moisturizer and even an SPF 20 Tomato Lycopene Moisturizer. Moisturizers should be applied onto a cleansed and toned face after you’ve applied serum and facial oil. Natural Face Moisturizer for Dry Skin Find the right face moisturizer for dry skin right here at 100% PURE™. We carry a great selection of ultra-hydrating lightweight to thick natural face moisturizers specially formulated to flood your skin with the moisture it begs for. SHOP 100% PURE™ TODAY FOR THE NATURAL FACE MOISTURIZERS YOUR SKIN CRAVES. Read More Related blog post: Face Moisturizers 101: How to Choose the Right One for Your Skin Type

From sunrise to sunset and while you sleep, 100% PURE™ has pure and cruelty-free all natural skin care and facial products to keep your skin looking and feeling healthier than ever. Conventional products often use toxic ingredients like parabens, phthalates and skin-irritating fragrances that wreak havoc on our delicate skin, oftentimes causing more harm than good. That ends now. With 100% PURE™ all natural facial and skin care products like natural acne treatments, anti-aging products and Fruit Pigmented® natural makeup, you’ll get nothing but the best for a clean beauty routine sourced right from Mother Earth. We make it easy to find your perfect skin care routine based on your skin type and top concern so you can feel confident that the products you’re purchasing are the best choices for your needs. Cleansers & Toners Wash away the impurities living on your skin’s surface day or night with a vitamin and nutrient-rich natural face cleanser and toner. We have cleansers and toners for every type of skin formulated to rid your skin of impurities and provide a bright, fresh surface for your natural makeup application or flawless au naturale look. Scrubs & Masks Scrub away bumps, flakes and dead skin with the vitamin rich face scrubs. Afterwards, restore nutrients and hydration to your beautiful skin with the natural face masks formulated with ingredients aimed at helping dehydrated, tired and acne prone skin. Serums & Face Oils Choose from our wide selection of natural serums and facial oils. Whether you need a boost of Vitamin C Serum, the hydrating relief of Argan Oil, or a Brightening Serum to revitalize dull looking skin for a more balanced, radiant complexion, 100% PURE™ has the natural serums and facial oils your skin craves. Serums should be applied after cleansing and toning, followed up by a clean and pure facial oil. Moisturizers Give your skin the protection and hydration it craves with natural face moisturizer. Our line of moisturizers are specially formulated based on your needs, from acne-fighting Tea Tree Balancing Moisturizer to anti-aging USDA Organic Seaberry Moisturizer and even our Green Tea SPF 30. Moisturizers should be applied onto a cleansed and toned face after you’ve applied serum and facial oil. Eye Creams The delicate skin around your eyes has been through a lot over the years. Treat them to something special to brighten and lift their spirits with caffeinated and anti-aging eye creams from 100% PURE™. Packed with multi-vitamins and antioxidants, our eye creams restore the nourishing hydration around your eyes for a healthier, more youthful appearance. Start your day right with the Coffee Bean Caffeine Eye Cream for depuffing and a boost of circulation, and finish the day right with our richly moisturizing PM Eye Treatment. SPF The key to youthful, healthy looking skin is protection from the sun’s harmful rays and other everyday environmental pollutants. That’s why at 100% PURE™ we make sure our line of incredible all natural skincare and facial products also include effective and protective sunscreen. The Yerba Mate Mist SPF 30 helps protect against free radicals, environmental pollutants and harmful rays in an easy to use spray form and The Green Tea SPF 30 defends against harmful UV rays with SPF 30 protection, while nourishing and rehydrating thirsty skin with green tea and aloe. SHOP 100% PURE™ ALL NATURAL FACIAL, SKIN AND BODY CARE PRODUCTS TODAY AND GIVE YOUR SKIN THE EARTH-GROWN INGREDIENTS IT CRAVES. Read More Related blog post: Skincare 101 – The Ultimate Beginner's Roadmap