• "Qu’est-ce que le NIF au Portugal ?" est une question essentielle pour tous ceux qui envisagent de vivre, d’investir ou de travailler dans ce magnifique pays. Le Numéro d’Identification Fiscale, plus communément appelé NIF, est un élément clé de la vie administrative portugaise, indispensable pour effectuer de nombreuses démarches officielles.

    Check more on: https://enifportugal.com/fr/
    "Qu’est-ce que le NIF au Portugal ?" est une question essentielle pour tous ceux qui envisagent de vivre, d’investir ou de travailler dans ce magnifique pays. Le Numéro d’Identification Fiscale, plus communément appelé NIF, est un élément clé de la vie administrative portugaise, indispensable pour effectuer de nombreuses démarches officielles. Check more on: https://enifportugal.com/fr/
    ENIFPORTUGAL.COM
    Apply NIF Portugal Online: Portugal All Types Visas Consultation
    To order a Número de Identificação Fiscal (NIF) online, Follow the steps below on eNIF Portugal. Provide accurate personal information and required
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  • Rentar una oficina física en la zona de Reforma, Ciudad de México, puede ser una excelente decisión para tu negocio. Aquí te presento algunos aspectos importantes a considerar y opciones disponibles:

    Ventajas de Rentar en Reforma https://reformabc.com/renta-de-oficinas-ejecutivas-reforma/

    Ubicación Privilegiada: Reforma es una de las avenidas más emblemáticas de la ciudad, lo que proporciona un acceso fácil y una buena imagen corporativa.
    Servicios Integrales: Muchas oficinas en esta área ofrecen servicios adicionales como recepción de paquetería, salas de juntas y domicilios fiscales14.
    Seguridad y Comodidades: Las oficinas suelen contar con seguridad 24/7 y otras comodidades que mejoran el ambiente laboral
    Rentar una oficina física en la zona de Reforma, Ciudad de México, puede ser una excelente decisión para tu negocio. Aquí te presento algunos aspectos importantes a considerar y opciones disponibles: Ventajas de Rentar en Reforma https://reformabc.com/renta-de-oficinas-ejecutivas-reforma/ Ubicación Privilegiada: Reforma es una de las avenidas más emblemáticas de la ciudad, lo que proporciona un acceso fácil y una buena imagen corporativa. Servicios Integrales: Muchas oficinas en esta área ofrecen servicios adicionales como recepción de paquetería, salas de juntas y domicilios fiscales14. Seguridad y Comodidades: Las oficinas suelen contar con seguridad 24/7 y otras comodidades que mejoran el ambiente laboral
    REFORMABC.COM
    Renta de Oficinas Ejecutivas Amuebladas en Paseo de la Reforma
    Renta tu oficina física en Reforma Business Center con ubicación privilegiada e instalaciones de primera. ¡Contáctanos hoy!
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  • La création auto entrepreneur est une démarche accessible pour ceux qui souhaitent se lancer dans une activité indépendante. Ce statut simplifie les formalités administratives et permet de bénéficier d'un régime fiscal avantageux. En choisissant la création auto entrepreneur, il est possible de tester une idée de projet tout en limitant les risques financiers liés à l'entrepreneuriat.

    https://lindependant-mobile.com/
    La création auto entrepreneur est une démarche accessible pour ceux qui souhaitent se lancer dans une activité indépendante. Ce statut simplifie les formalités administratives et permet de bénéficier d'un régime fiscal avantageux. En choisissant la création auto entrepreneur, il est possible de tester une idée de projet tout en limitant les risques financiers liés à l'entrepreneuriat. https://lindependant-mobile.com/
    LINDEPENDANT-MOBILE.COM
    Blog de l'indépendant mobile - Enfin libre
    Découvrez comment devenir travailleur indépendant en France. Guide sur la création d'auto-entreprise et les avantages de travailler à son compte en freelance.
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  • Our Story
    Across the world freedom, prosperity and stability are under assault.

    The world’s power elite have unleashed massive amounts of inflation through unprecedented credit creation leading to the formation of the largest debt bubble in both Australian and world history.

    Record fiscal deficits have led to politicians and bureaucrats amassing unbridled power! As a result, Australians have been struggling with record financial stress whilst losing their political and civil freedoms.

    However, not all hope is lost, there is one person who has been fighting back against the economic and political onslaught with inspiring results!

    Starting in 2016, professional economist John Adams has become one of the most outspoken and independent voices against this, not only warning the public, but leading several campaigns that preserve freedom and promote the public interest.

    The most prominent of these campaigns was the defeat of the Currency (Restrictions on the Use of Cash) Bill 2019 which sought to criminalise the use of cash for transactions above $AUD 10,000.

    For more details visit us at https://adamsbullion.com/pages/about-us
    Our Story Across the world freedom, prosperity and stability are under assault. The world’s power elite have unleashed massive amounts of inflation through unprecedented credit creation leading to the formation of the largest debt bubble in both Australian and world history. Record fiscal deficits have led to politicians and bureaucrats amassing unbridled power! As a result, Australians have been struggling with record financial stress whilst losing their political and civil freedoms. However, not all hope is lost, there is one person who has been fighting back against the economic and political onslaught with inspiring results! Starting in 2016, professional economist John Adams has become one of the most outspoken and independent voices against this, not only warning the public, but leading several campaigns that preserve freedom and promote the public interest. The most prominent of these campaigns was the defeat of the Currency (Restrictions on the Use of Cash) Bill 2019 which sought to criminalise the use of cash for transactions above $AUD 10,000. For more details visit us at https://adamsbullion.com/pages/about-us
    ADAMSBULLION.COM
    About Us - Adams Bullion
    Our Vision To be become the most trusted politically active Australian precious metals dealership that delivers value for clients, fights for freedom, secures real outcomes in the real world. Our Story Across the world freedom, prosperity and stability are under assault. The world’s power elite have unleashed massive
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  • Fight Inflation With Bitcoin: Cynthia Lummis Calls For US To Buy 1 Million BTC

    Transforming U.S. Fiscal Policy with a Strategic Bitcoin Reserve, Senator Cynthia Lummis (R-WY) has introduced a groundbreaking proposal aimed at reshaping the fiscal policy of the United States through the creation of a strategic Bitcoin reserve.

    Read more here: https://azcoin.org/fight-inflation-with-bitcoin-cynthia-lummis-calls-for-us-to-buy-1-million-btc/
    Fight Inflation With Bitcoin: Cynthia Lummis Calls For US To Buy 1 Million BTC Transforming U.S. Fiscal Policy with a Strategic Bitcoin Reserve, Senator Cynthia Lummis (R-WY) has introduced a groundbreaking proposal aimed at reshaping the fiscal policy of the United States through the creation of a strategic Bitcoin reserve. Read more here: https://azcoin.org/fight-inflation-with-bitcoin-cynthia-lummis-calls-for-us-to-buy-1-million-btc/
    AZCOIN.ORG
    Fight Inflation With Bitcoin: Cynthia Lummis Calls For US To Buy 1 Million BTC
    Transforming U.S. Fiscal Policy with a Strategic Bitcoin Reserve, Senator Cynthia Lummis (R-WY) has introduced a groundbreaking proposal aimed at reshaping
    0 Comments 0 Shares 365 Views 0 Reviews
  • Rice Production in India: A Staple for Millions
    Rice is the staple food for 40% of the Indian population and is integral to Indian cuisine. Due to specific environmental factors, rice, the most popular and extensively consumed food in India, is as pure white as a diamond and just as nutritious as any other food. The scientific name for rice is Oryza Sativa, translating to “paddy rice.” This carb-heavy food is the main crop and an essential dietary component in every region of India.
    Significance of Rice in India
    India is one of the top producers of rice globally, ranking second after China. In the most recent fiscal year, India's rice production surpassed 100 million metric tonnes. This significant yield underscores the country’s pivotal role in the global rice market. The majority of the rice produced in India is basmati rice, a primary export good. India is thought to produce 4.25 million metric tonnes of basmati rice, approximately 75% of the global production. Notably, India exports two-thirds of its basmati rice production, with Iran, Saudi Arabia, the UK, and the US being major importers.
    Major Rice Producing States in India
    India's rice production is concentrated in several key states: West Bengal, Uttar Pradesh, Andhra Pradesh, Punjab, Tamil Nadu, Odisha, Bihar, and Chhattisgarh. These states account for about 72% of India’s total rice-growing land and produce more than 75% of the nation’s rice.
    West Bengal
    West Bengal is India's largest rice producer, with approximately 5 million hectares dedicated to rice cultivation, yielding over 15.7 million metric tonnes in the 2016 fiscal year. The state's substantial production ensures it remains a leading rice producer both nationally and globally.
    Uttar Pradesh
    Ranking second, Uttar Pradesh has over 5.9 million hectares under rice cultivation, producing more than 2,300 kilos per hectare. This state contributes over 13% of the nation’s rice output, making it a crucial player in India's rice industry.
    Punjab
    Punjab, the third-largest rice-producing state, yields over 12 million metric tonnes annually from 2.8 million hectares. Additionally, Punjab produces over 2 million tonnes of basmati rice each year, reinforcing its status as India’s leading basmati rice producer.
    Andhra Pradesh
    Andhra Pradesh, the fourth-largest producer, saw its rice production rise to 8.64 million metric tonnes in 2020, reflecting a significant annual growth rate. The state’s East Godavari, West Godavari, and Krishna districts are among the top rice-producing regions in India.
    Tamil Nadu
    Tamil Nadu is another major rice-producing state, cultivating rice on 2.2 million hectares. The state is known for producing various rice varieties, with significant production in districts like Tiruvarur, Thanjavur, and Nagapattinam.
    Bihar
    Bihar ranks sixth in rice production, leveraging modern technology to enhance yield and quality. The state produces different rice varieties seasonally, contributing significantly to the national output.
    Chhattisgarh
    Chhattisgarh, known as "India’s Rice Bowl," ranks seventh with 61 million metric tonnes. The state is renowned for its diversity in rice varieties, cultivating nearly 2000 types of rice plants.
    Odisha
    Odisha is the eighth-largest rice producer, with rice being the most significant crop, occupying 63% of the food grain area. Rice production improvements directly impact the state’s agricultural economy.
    Kerala and Assam
    Kerala and Assam also play pivotal roles in India’s rice production. Kerala's rice farming has seen a notable increase, particularly in Palakkad. Assam, known for its genetic diversity in rice cultivation, produces 45.16 lakh tonnes, securing its place among the top rice-producing states.
    Conclusion
    Rice is not just a staple food but also a cornerstone of India’s agricultural economy. The diverse climatic conditions and dedicated farming practices across various states ensure that India remains a top producer of this essential grain. The rice crop, specifically the rice plant Oryza Sativa, plays a vital role in sustaining the country's food security and economic stability. For more detailed information on rice production and agricultural practices, visit khetigaadi.com and explore the khetigaadi mobile application.

    Rice Production in India: A Staple for Millions Rice is the staple food for 40% of the Indian population and is integral to Indian cuisine. Due to specific environmental factors, rice, the most popular and extensively consumed food in India, is as pure white as a diamond and just as nutritious as any other food. The scientific name for rice is Oryza Sativa, translating to “paddy rice.” This carb-heavy food is the main crop and an essential dietary component in every region of India. Significance of Rice in India India is one of the top producers of rice globally, ranking second after China. In the most recent fiscal year, India's rice production surpassed 100 million metric tonnes. This significant yield underscores the country’s pivotal role in the global rice market. The majority of the rice produced in India is basmati rice, a primary export good. India is thought to produce 4.25 million metric tonnes of basmati rice, approximately 75% of the global production. Notably, India exports two-thirds of its basmati rice production, with Iran, Saudi Arabia, the UK, and the US being major importers. Major Rice Producing States in India India's rice production is concentrated in several key states: West Bengal, Uttar Pradesh, Andhra Pradesh, Punjab, Tamil Nadu, Odisha, Bihar, and Chhattisgarh. These states account for about 72% of India’s total rice-growing land and produce more than 75% of the nation’s rice. West Bengal West Bengal is India's largest rice producer, with approximately 5 million hectares dedicated to rice cultivation, yielding over 15.7 million metric tonnes in the 2016 fiscal year. The state's substantial production ensures it remains a leading rice producer both nationally and globally. Uttar Pradesh Ranking second, Uttar Pradesh has over 5.9 million hectares under rice cultivation, producing more than 2,300 kilos per hectare. This state contributes over 13% of the nation’s rice output, making it a crucial player in India's rice industry. Punjab Punjab, the third-largest rice-producing state, yields over 12 million metric tonnes annually from 2.8 million hectares. Additionally, Punjab produces over 2 million tonnes of basmati rice each year, reinforcing its status as India’s leading basmati rice producer. Andhra Pradesh Andhra Pradesh, the fourth-largest producer, saw its rice production rise to 8.64 million metric tonnes in 2020, reflecting a significant annual growth rate. The state’s East Godavari, West Godavari, and Krishna districts are among the top rice-producing regions in India. Tamil Nadu Tamil Nadu is another major rice-producing state, cultivating rice on 2.2 million hectares. The state is known for producing various rice varieties, with significant production in districts like Tiruvarur, Thanjavur, and Nagapattinam. Bihar Bihar ranks sixth in rice production, leveraging modern technology to enhance yield and quality. The state produces different rice varieties seasonally, contributing significantly to the national output. Chhattisgarh Chhattisgarh, known as "India’s Rice Bowl," ranks seventh with 61 million metric tonnes. The state is renowned for its diversity in rice varieties, cultivating nearly 2000 types of rice plants. Odisha Odisha is the eighth-largest rice producer, with rice being the most significant crop, occupying 63% of the food grain area. Rice production improvements directly impact the state’s agricultural economy. Kerala and Assam Kerala and Assam also play pivotal roles in India’s rice production. Kerala's rice farming has seen a notable increase, particularly in Palakkad. Assam, known for its genetic diversity in rice cultivation, produces 45.16 lakh tonnes, securing its place among the top rice-producing states. Conclusion Rice is not just a staple food but also a cornerstone of India’s agricultural economy. The diverse climatic conditions and dedicated farming practices across various states ensure that India remains a top producer of this essential grain. The rice crop, specifically the rice plant Oryza Sativa, plays a vital role in sustaining the country's food security and economic stability. For more detailed information on rice production and agricultural practices, visit khetigaadi.com and explore the khetigaadi mobile application.
    0 Comments 0 Shares 1K Views 0 Reviews
  • Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges

    The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever.

    Still, brands are throwing money at the games, including the likes of Powerade, Reese’s, Old El Paso and, of course, Nike. The athletic retailer in particular has already shelled out nearly $143 million in advertising dollars from January through May this year, even before the Olympic Games start, according to data from MediaRadar. That figure is up 10% year over year from the $130 million spent during the same period in 2023.

    Nike, which didn’t respond to comment on this story, told Reuters that this year’s Olympics were its “biggest” spend yet. In 2021, Nike spent an estimated $39 million on advertising during the Summer Olympics in Tokyo, per MediaRadar’s data.

    The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late.

    The 60-year-old retailer faces challenges on more than one front. Full-year revenue (the fiscal year ended May 31 for the company) was up just 1% to $51.4 billion compared to $51.2 billion in 2023, per the company’s earnings report. Meanwhile, fourth-quarter revenues were $12.6 billion, down 2% on a reported basis and flat on a currency-neutral basis, per the report. Nike’s digital sales have also been lagging, dipping 3% year over year from the third quarter of fiscal 2023 to the third quarter of fiscal 2024, marking the retailer’s first digital decline in nine years. Nike is said to have invested too much, too quickly in its direct-to-consumer business, which has become a scapegoat for its poor performance, as ModernRetail reported. In the face of financial headwinds, the company has gone through a series of layoffs to cut costs.

    This year, Nike seems to be aiming to make a big splash at the Olympics. Last week, Nike released its Olympic-themed spot “Winning Isn’t For Everyone” featuring big names like basketball forward LeBron James and U.S. sprinter Sha’Carri Richardson, with a voiceover by actor Willem Dafoe. The spot drummed up excitement on X, where users acknowledged a possible return to Nike’s iconic storytelling roots.

    The retailer is also introducing a new footwear and apparel collection for breaking (formerly known as breakdancing) ahead of the Olympics, in addition to a slew of shoe prototypes developed with athletes, per Reuters. The sportswear giant is also hosting a sports-themed exhibition at Centre Pompidou, a Paris landmark, introducing programming and jerseys around its iconic Jordan Brand, as well as sponsoring hundreds of athletes who will compete in this year’s games, including big names like James and Richardson.

    While Nike’s Olympics ad has received praise on social media, its message isn’t exactly aligned with the brand’s current positioning, having seen more competition from the likes of other athletic brands like Hoka and On Running and considering recent sales numbers. Marketers said the impact of the spot hinges on the performance of the featured Olympic athletes.

    https://lottolenghi.me/nike-eyes-marketing-moment-at-the-olympics-as-industry-execs-sound-off-on-the-brands-challenges/

    #lesottolenghi #Olympics #OlympicGames #Olympics2024 #parisolympics2024 #olympicsparis2024
    Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever. Still, brands are throwing money at the games, including the likes of Powerade, Reese’s, Old El Paso and, of course, Nike. The athletic retailer in particular has already shelled out nearly $143 million in advertising dollars from January through May this year, even before the Olympic Games start, according to data from MediaRadar. That figure is up 10% year over year from the $130 million spent during the same period in 2023. Nike, which didn’t respond to comment on this story, told Reuters that this year’s Olympics were its “biggest” spend yet. In 2021, Nike spent an estimated $39 million on advertising during the Summer Olympics in Tokyo, per MediaRadar’s data. The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late. The 60-year-old retailer faces challenges on more than one front. Full-year revenue (the fiscal year ended May 31 for the company) was up just 1% to $51.4 billion compared to $51.2 billion in 2023, per the company’s earnings report. Meanwhile, fourth-quarter revenues were $12.6 billion, down 2% on a reported basis and flat on a currency-neutral basis, per the report. Nike’s digital sales have also been lagging, dipping 3% year over year from the third quarter of fiscal 2023 to the third quarter of fiscal 2024, marking the retailer’s first digital decline in nine years. Nike is said to have invested too much, too quickly in its direct-to-consumer business, which has become a scapegoat for its poor performance, as ModernRetail reported. In the face of financial headwinds, the company has gone through a series of layoffs to cut costs. This year, Nike seems to be aiming to make a big splash at the Olympics. Last week, Nike released its Olympic-themed spot “Winning Isn’t For Everyone” featuring big names like basketball forward LeBron James and U.S. sprinter Sha’Carri Richardson, with a voiceover by actor Willem Dafoe. The spot drummed up excitement on X, where users acknowledged a possible return to Nike’s iconic storytelling roots. The retailer is also introducing a new footwear and apparel collection for breaking (formerly known as breakdancing) ahead of the Olympics, in addition to a slew of shoe prototypes developed with athletes, per Reuters. The sportswear giant is also hosting a sports-themed exhibition at Centre Pompidou, a Paris landmark, introducing programming and jerseys around its iconic Jordan Brand, as well as sponsoring hundreds of athletes who will compete in this year’s games, including big names like James and Richardson. While Nike’s Olympics ad has received praise on social media, its message isn’t exactly aligned with the brand’s current positioning, having seen more competition from the likes of other athletic brands like Hoka and On Running and considering recent sales numbers. Marketers said the impact of the spot hinges on the performance of the featured Olympic athletes. https://lottolenghi.me/nike-eyes-marketing-moment-at-the-olympics-as-industry-execs-sound-off-on-the-brands-challenges/ #lesottolenghi #Olympics #OlympicGames #Olympics2024 #parisolympics2024 #olympicsparis2024
    LOTTOLENGHI.ME
    Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
    The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever.Still, brands are throwing money at the games, including the likes of Powerade, Reese’s, Old El…
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  • Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges

    The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever.

    Still, brands are throwing money at the games, including the likes of Powerade, Reese’s, Old El Paso and, of course, Nike. The athletic retailer in particular has already shelled out nearly $143 million in advertising dollars from January through May this year, even before the Olympic Games start, according to data from MediaRadar. That figure is up 10% year over year from the $130 million spent during the same period in 2023.

    Nike, which didn’t respond to comment on this story, told Reuters that this year’s Olympics were its “biggest” spend yet. In 2021, Nike spent an estimated $39 million on advertising during the Summer Olympics in Tokyo, per MediaRadar’s data.

    The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late.

    The 60-year-old retailer faces challenges on more than one front. Full-year revenue (the fiscal year ended May 31 for the company) was up just 1% to $51.4 billion compared to $51.2 billion in 2023, per the company’s earnings report. Meanwhile, fourth-quarter revenues were $12.6 billion, down 2% on a reported basis and flat on a currency-neutral basis, per the report. Nike’s digital sales have also been lagging, dipping 3% year over year from the third quarter of fiscal 2023 to the third quarter of fiscal 2024, marking the retailer’s first digital decline in nine years. Nike is said to have invested too much, too quickly in its direct-to-consumer business, which has become a scapegoat for its poor performance, as ModernRetail reported. In the face of financial headwinds, the company has gone through a series of layoffs to cut costs.

    This year, Nike seems to be aiming to make a big splash at the Olympics. Last week, Nike released its Olympic-themed spot “Winning Isn’t For Everyone” featuring big names like basketball forward LeBron James and U.S. sprinter Sha’Carri Richardson, with a voiceover by actor Willem Dafoe. The spot drummed up excitement on X, where users acknowledged a possible return to Nike’s iconic storytelling roots.

    The retailer is also introducing a new footwear and apparel collection for breaking (formerly known as breakdancing) ahead of the Olympics, in addition to a slew of shoe prototypes developed with athletes, per Reuters. The sportswear giant is also hosting a sports-themed exhibition at Centre Pompidou, a Paris landmark, introducing programming and jerseys around its iconic Jordan Brand, as well as sponsoring hundreds of athletes who will compete in this year’s games, including big names like James and Richardson.

    While Nike’s Olympics ad has received praise on social media, its message isn’t exactly aligned with the brand’s current positioning, having seen more competition from the likes of other athletic brands like Hoka and On Running and considering recent sales numbers. Marketers said the impact of the spot hinges on the performance of the featured Olympic athletes.

    https://lottolenghi.me/nike-eyes-marketing-moment-at-the-olympics-as-industry-execs-sound-off-on-the-brands-challenges/

    #lesottolenghi #Olympics #OlympicGames #Olympics2024 #parisolympics2024 #olympicsparis2024 #lesottolenghi
    Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever. Still, brands are throwing money at the games, including the likes of Powerade, Reese’s, Old El Paso and, of course, Nike. The athletic retailer in particular has already shelled out nearly $143 million in advertising dollars from January through May this year, even before the Olympic Games start, according to data from MediaRadar. That figure is up 10% year over year from the $130 million spent during the same period in 2023. Nike, which didn’t respond to comment on this story, told Reuters that this year’s Olympics were its “biggest” spend yet. In 2021, Nike spent an estimated $39 million on advertising during the Summer Olympics in Tokyo, per MediaRadar’s data. The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late. The 60-year-old retailer faces challenges on more than one front. Full-year revenue (the fiscal year ended May 31 for the company) was up just 1% to $51.4 billion compared to $51.2 billion in 2023, per the company’s earnings report. Meanwhile, fourth-quarter revenues were $12.6 billion, down 2% on a reported basis and flat on a currency-neutral basis, per the report. Nike’s digital sales have also been lagging, dipping 3% year over year from the third quarter of fiscal 2023 to the third quarter of fiscal 2024, marking the retailer’s first digital decline in nine years. Nike is said to have invested too much, too quickly in its direct-to-consumer business, which has become a scapegoat for its poor performance, as ModernRetail reported. In the face of financial headwinds, the company has gone through a series of layoffs to cut costs. This year, Nike seems to be aiming to make a big splash at the Olympics. Last week, Nike released its Olympic-themed spot “Winning Isn’t For Everyone” featuring big names like basketball forward LeBron James and U.S. sprinter Sha’Carri Richardson, with a voiceover by actor Willem Dafoe. The spot drummed up excitement on X, where users acknowledged a possible return to Nike’s iconic storytelling roots. The retailer is also introducing a new footwear and apparel collection for breaking (formerly known as breakdancing) ahead of the Olympics, in addition to a slew of shoe prototypes developed with athletes, per Reuters. The sportswear giant is also hosting a sports-themed exhibition at Centre Pompidou, a Paris landmark, introducing programming and jerseys around its iconic Jordan Brand, as well as sponsoring hundreds of athletes who will compete in this year’s games, including big names like James and Richardson. While Nike’s Olympics ad has received praise on social media, its message isn’t exactly aligned with the brand’s current positioning, having seen more competition from the likes of other athletic brands like Hoka and On Running and considering recent sales numbers. Marketers said the impact of the spot hinges on the performance of the featured Olympic athletes. https://lottolenghi.me/nike-eyes-marketing-moment-at-the-olympics-as-industry-execs-sound-off-on-the-brands-challenges/ #lesottolenghi #Olympics #OlympicGames #Olympics2024 #parisolympics2024 #olympicsparis2024 #lesottolenghi
    LOTTOLENGHI.ME
    Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
    The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever.Still, brands are throwing money at the games, including the likes of Powerade, Reese’s, Old El…
    0 Comments 0 Shares 2K Views 0 Reviews
  • Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges

    The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever.
    Still, brands are throwing money at the games, including the likes of Powerade, Reese’s, Old El Paso and, of course, Nike. The athletic retailer in particular has already shelled out nearly $143 million in advertising dollars from January through May this year, even before the Olympic Games start, according to data from MediaRadar. That figure is up 10% year over year from the $130 million spent during the same period in 2023.

    Nike, which didn’t respond to comment on this story, told Reuters that this year’s Olympics were its “biggest” spend yet. In 2021, Nike spent an estimated $39 million on advertising during the Summer Olympics in Tokyo, per MediaRadar’s data.
    The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late.
    The 60-year-old retailer faces challenges on more than one front. Full-year revenue (the fiscal year ended May 31 for the company) was up just 1% to $51.4 billion compared to $51.2 billion in 2023, per the company’s earnings report. Meanwhile, fourth-quarter revenues were $12.6 billion, down 2% on a reported basis and flat on a currency-neutral basis, per the report. Nike’s digital sales have also been lagging, dipping 3% year over year from the third quarter of fiscal 2023 to the third quarter of fiscal 2024, marking the retailer’s first digital decline in nine years. Nike is said to have invested too much, too quickly in its direct-to-consumer business, which has become a scapegoat for its poor performance, as ModernRetail reported. In the face of financial headwinds, the company has gone through a series of layoffs to cut costs.

    https://lottolenghi.me/nike-eyes-marketing-moment-at-the-olympics-as-industry-execs-sound-off-on-the-brands-challenges/

    #lesottolenghi #Olympics #OlympicGames #Olympics2024 #parisolympics2024 #olympicsparis2024
    Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever. Still, brands are throwing money at the games, including the likes of Powerade, Reese’s, Old El Paso and, of course, Nike. The athletic retailer in particular has already shelled out nearly $143 million in advertising dollars from January through May this year, even before the Olympic Games start, according to data from MediaRadar. That figure is up 10% year over year from the $130 million spent during the same period in 2023. Nike, which didn’t respond to comment on this story, told Reuters that this year’s Olympics were its “biggest” spend yet. In 2021, Nike spent an estimated $39 million on advertising during the Summer Olympics in Tokyo, per MediaRadar’s data. The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late. The 60-year-old retailer faces challenges on more than one front. Full-year revenue (the fiscal year ended May 31 for the company) was up just 1% to $51.4 billion compared to $51.2 billion in 2023, per the company’s earnings report. Meanwhile, fourth-quarter revenues were $12.6 billion, down 2% on a reported basis and flat on a currency-neutral basis, per the report. Nike’s digital sales have also been lagging, dipping 3% year over year from the third quarter of fiscal 2023 to the third quarter of fiscal 2024, marking the retailer’s first digital decline in nine years. Nike is said to have invested too much, too quickly in its direct-to-consumer business, which has become a scapegoat for its poor performance, as ModernRetail reported. In the face of financial headwinds, the company has gone through a series of layoffs to cut costs. https://lottolenghi.me/nike-eyes-marketing-moment-at-the-olympics-as-industry-execs-sound-off-on-the-brands-challenges/ #lesottolenghi #Olympics #OlympicGames #Olympics2024 #parisolympics2024 #olympicsparis2024
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    Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
    The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever.Still, brands are throwing money at the games, including the likes of Powerade, Reese’s, Old El…
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  • Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges

    The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever.
    Still, brands are throwing money at the games, including the likes of Powerade, Reese’s, Old El Paso and, of course, Nike. The athletic retailer in particular has already shelled out nearly $143 million in advertising dollars from January through May this year, even before the Olympic Games start, according to data from MediaRadar. That figure is up 10% year over year from the $130 million spent during the same period in 2023.

    Nike, which didn’t respond to comment on this story, told Reuters that this year’s Olympics were its “biggest” spend yet. In 2021, Nike spent an estimated $39 million on advertising during the Summer Olympics in Tokyo, per MediaRadar’s data.
    The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late.
    The 60-year-old retailer faces challenges on more than one front. Full-year revenue (the fiscal year ended May 31 for the company) was up just 1% to $51.4 billion compared to $51.2 billion in 2023, per the company’s earnings report. Meanwhile, fourth-quarter revenues were $12.6 billion, down 2% on a reported basis and flat on a currency-neutral basis, per the report. Nike’s digital sales have also been lagging, dipping 3% year over year from the third quarter of fiscal 2023 to the third quarter of fiscal 2024, marking the retailer’s first digital decline in nine years. Nike is said to have invested too much, too quickly in its direct-to-consumer business, which has become a scapegoat for its poor performance, as ModernRetail reported. In the face of financial headwinds, the company has gone through a series of layoffs to cut costs.

    https://lottolenghi.me/nike-eyes-marketing-moment-at-the-olympics-as-industry-execs-sound-off-on-the-brands-challenges/

    #lesottolenghi #Olympics #OlympicGames #Olympics2024 #parisolympics2024 #olympicsparis2024 #lesottolenghi
    Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as opportunities for growth, making sports marketing more competitive than ever. Still, brands are throwing money at the games, including the likes of Powerade, Reese’s, Old El Paso and, of course, Nike. The athletic retailer in particular has already shelled out nearly $143 million in advertising dollars from January through May this year, even before the Olympic Games start, according to data from MediaRadar. That figure is up 10% year over year from the $130 million spent during the same period in 2023. Nike, which didn’t respond to comment on this story, told Reuters that this year’s Olympics were its “biggest” spend yet. In 2021, Nike spent an estimated $39 million on advertising during the Summer Olympics in Tokyo, per MediaRadar’s data. The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late. The 60-year-old retailer faces challenges on more than one front. Full-year revenue (the fiscal year ended May 31 for the company) was up just 1% to $51.4 billion compared to $51.2 billion in 2023, per the company’s earnings report. Meanwhile, fourth-quarter revenues were $12.6 billion, down 2% on a reported basis and flat on a currency-neutral basis, per the report. Nike’s digital sales have also been lagging, dipping 3% year over year from the third quarter of fiscal 2023 to the third quarter of fiscal 2024, marking the retailer’s first digital decline in nine years. Nike is said to have invested too much, too quickly in its direct-to-consumer business, which has become a scapegoat for its poor performance, as ModernRetail reported. In the face of financial headwinds, the company has gone through a series of layoffs to cut costs. https://lottolenghi.me/nike-eyes-marketing-moment-at-the-olympics-as-industry-execs-sound-off-on-the-brands-challenges/ #lesottolenghi #Olympics #OlympicGames #Olympics2024 #parisolympics2024 #olympicsparis2024 #lesottolenghi
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