Paid search advertisements (SEO) are also part of the broader field of SEM. Paid search results, such as Google Adwords and Bing Ads, formerly known as Microsoft's adCenter, are examples of Paid search results (PPC). SEM utilizes pay-per-click (especially helpful for local providers because it enables potential consumers to contact a firm immediately with a click), article submissions, advertising, and monitoring that SEO has been done as part of its paid marketing approach. A keyword analysis, https://onlinedigitalmarke4.wixsite.com/website/post/seo-vs-sem-what-s-the-difference